#BD3734#BD3734

#BD3734 is a mid, vivid red. Relative luminance 0.138; OKLCH L 53.7% C 0.171 H 26.1°. Best body text is #FFFFFF at 5.59:1 contrast (WCAG AA passes).

Color values

HEX	#BD3734
RGB	rgb(189, 55, 52)
HSL	hsl(1, 57%, 47%)
HSV	hsv(1, 72%, 74%)
CMYK	cmyk(0%, 70.9%, 72.5%, 25.9%)
CIE-LAB	lab(43.95, 53.07, 33.19)
CIE-LCH	lch(43.95, 62.59, 32.02°)
OKLab	oklab(53.72% 0.1538 0.0754)
OKLCH	oklch(53.72% 0.171 26.1)
XYZ	xyz(22.9749, 13.8026, 4.7026)
Luminance	0.1380 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3734 #34BABD

analogous

#BD3475 #BD3734 #BD7C34

triadic

#BD3734 #34BD37 #3734BD

tetradic

#BD3734 #75BD34 #34BABD #7C34BD

square

#BD3734 #75BD34 #34BABD #7C34BD

split-complementary

#BD3734 #34BD7C #3475BD

monochromatic

#5D1B1A #8D2927 #BD3734 #D25F5C #DF8E8C

Accessibility & contrast

On white

5.59

#BD3734 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.76

#BD3734 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3734

5.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3734	#FFFFFF	#000000	##FFFFFF
##BD3734	1.00	5.59	3.76	5.59
#FFFFFF	5.59	1.00	21.00	1.00
#000000	3.76	21.00	1.00	21.00
##FFFFFF	5.59	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D5532

Deuteranopia (green-blind)

#7F722F

Tritanopia (blue-blind)

#D00238

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bd3734;
/* rgb */ color: rgb(189, 55, 52);
/* oklch */ color: oklch(53.7% 0.171 26.1);

Tailwind

colors: {
  custom: {
    50: '#d9776c',
    500: '#bd3734',
    950: '#000000',
  },
}

SCSS

$custom: #bd3734;
$custom-light: #d9776c;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3734",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 52
  },
  "hsl": {
    "h": 1.314,
    "s": 56.846,
    "l": 47.255
  },
  "oklch": {
    "l": 0.53723,
    "c": 0.17135,
    "h": 26.1
  },
  "luminance": 0.13799
}

Semantic roles & 50–950 ramp

primary

#BD3734

secondary

#83C8CA

accent

#DDE048

background

#FEF7F6

surface

#FDEEEB

border

#D5C9C6

text

#160907

muted

#847B7A

Preview Lab

Preview with #BD3734

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →