#BD3724#BD3724
#BD3724 is a mid, vivid red. Relative luminance 0.137; OKLCH L 53.5% C 0.174 H 31.2°. Best body text is #FFFFFF at 5.62:1 contrast (WCAG AA passes).
Color values
| HEX | #BD3724 |
|---|---|
| RGB | rgb(189, 55, 36) |
| HSL | hsl(7, 68%, 44%) |
| HSV | hsv(7, 81%, 74%) |
| CMYK | cmyk(0%, 70.9%, 81%, 25.9%) |
| CIE-LAB | lab(43.77, 52.45, 41.88) |
| CIE-LCH | lch(43.77, 67.12, 38.61°) |
| OKLab | oklab(53.54% 0.1487 0.09) |
| OKLCH | oklch(53.54% 0.174 31.2) |
| XYZ | xyz(22.6736, 13.6821, 3.1158) |
| Luminance | 0.1368 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rusty Red
#AF2F0D
ΔE00 4.95
Firebrick
#B22222
ΔE00 5.22
Scarlet
#BE0119
ΔE00 5.43
Brick
#A03623
ΔE00 5.84
Brownish Red
#9E3623
ΔE00 6.24
Rust Red
#AA2704
ΔE00 6.45
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD3724 #24AABD
analogous
#BD245E #BD3724 #BD8424
triadic
#BD3724 #24BD37 #3724BD
tetradic
#BD3724 #5EBD24 #24AABD #8424BD
square
#BD3724 #5EBD24 #24AABD #8424BD
split-complementary
#BD3724 #24BD84 #245EBD
monochromatic
#561910 #8A281A #BD3724 #DB5643 #E58476
Accessibility & contrast
On white
5.62
#BD3724 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.74
#BD3724 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD3724
5.62:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD3724 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD3724 | 1.00 | 5.62 | 3.74 | 5.62 |
| #FFFFFF | 5.62 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.74 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.62 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5F5520
Deuteranopia (green-blind)
#80721E
Tritanopia (blue-blind)
#D00034
Achromatopsia (no color)
#676767
Design tokens & code
CSS
--color: #bd3724; /* rgb */ color: rgb(189, 55, 36); /* oklch */ color: oklch(53.5% 0.174 31.2);
Tailwind
colors: {
custom: {
50: '#da7661',
500: '#bd3724',
950: '#000000',
},
}SCSS
$custom: #bd3724; $custom-light: #da7661; $custom-dark: #000000;
JSON
{
"hex": "#bd3724",
"rgb": {
"r": 189,
"g": 55,
"b": 36
},
"hsl": {
"h": 7.451,
"s": 68,
"l": 44.118
},
"oklch": {
"l": 0.53537,
"c": 0.17383,
"h": 31.2
},
"luminance": 0.13679
}Semantic roles & 50–950 ramp
primary
#BD3724
secondary
#70C1CC
accent
#D5EB3D
background
#FEF7F5
surface
#FDEEEA
border
#D5C9C6
text
#170905
muted
#857B79