#BD3721#BD3721

#BD3721 is a mid, vivid red. Relative luminance 0.137; OKLCH L 53.5% C 0.174 H 32.0°. Best body text is #FFFFFF at 5.63:1 contrast (WCAG AA passes).

Color values

HEX	#BD3721
RGB	rgb(189, 55, 33)
HSL	hsl(8, 70%, 44%)
HSV	hsv(8, 83%, 74%)
CMYK	cmyk(0%, 70.9%, 82.5%, 25.9%)
CIE-LAB	lab(43.75, 52.36, 43.39)
CIE-LCH	lch(43.75, 68.01, 39.65°)
OKLab	oklab(53.51% 0.1479 0.0923)
OKLCH	oklch(53.51% 0.174 32)
XYZ	xyz(22.6297, 13.6645, 2.8845)
Luminance	0.1366 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3721 #21A7BD

analogous

#BD2159 #BD3721 #BD8521

triadic

#BD3721 #21BD37 #3721BD

tetradic

#BD3721 #59BD21 #21A7BD #8521BD

square

#BD3721 #59BD21 #21A7BD #8521BD

split-complementary

#BD3721 #21BD85 #2159BD

monochromatic

#55190F #892818 #BD3721 #DD543E #E68272

Accessibility & contrast

On white

5.63

#BD3721 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.73

#BD3721 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3721

5.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3721	#FFFFFF	#000000	##FFFFFF
##BD3721	1.00	5.63	3.73	5.63
#FFFFFF	5.63	1.00	21.00	1.00
#000000	3.73	21.00	1.00	21.00
##FFFFFF	5.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F551D

Deuteranopia (green-blind)

#80721A

Tritanopia (blue-blind)

#D00033

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd3721;
/* rgb */ color: rgb(189, 55, 33);
/* oklch */ color: oklch(53.5% 0.174 32.0);

Tailwind

colors: {
  custom: {
    50: '#da765f',
    500: '#bd3721',
    950: '#000000',
  },
}

SCSS

$custom: #bd3721;
$custom-light: #da765f;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3721",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 33
  },
  "hsl": {
    "h": 8.462,
    "s": 70.27,
    "l": 43.529
  },
  "oklch": {
    "l": 0.53509,
    "c": 0.17431,
    "h": 32
  },
  "luminance": 0.13661
}

Semantic roles & 50–950 ramp

primary

#BD3721

secondary

#6DC0CD

accent

#D4ED3B

background

#FEF7F5

surface

#FDEEE9

border

#D5C9C5

text

#170904

muted

#857B79

Preview Lab

Preview with #BD3721

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →