#BD3677#BD3677

#BD3677 is a mid, vivid pink. Relative luminance 0.148; OKLCH L 55.3% C 0.180 H 355.3°. Best body text is #FFFFFF at 5.31:1 contrast (WCAG AA passes).

Color values

HEX	#BD3677
RGB	rgb(189, 54, 119)
HSL	hsl(331, 56%, 48%)
HSV	hsv(331, 71%, 74%)
CMYK	cmyk(0%, 71.4%, 37%, 25.9%)
CIE-LAB	lab(45.35, 58.62, -5.90)
CIE-LCH	lch(45.35, 58.92, 354.25°)
OKLab	oklab(55.26% 0.1797 -0.0148)
OKLCH	oklch(55.26% 0.18 355.3)
XYZ	xyz(25.6368, 14.7921, 18.9543)
Luminance	0.1479 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3677 #36BD7C

analogous

#BD36BB #BD3677 #BD3836

triadic

#BD3677 #77BD36 #3677BD

tetradic

#BD3677 #BBBD36 #36BD7C #3836BD

square

#BD3677 #BBBD36 #36BD7C #3836BD

split-complementary

#BD3677 #36BD38 #36BBBD

monochromatic

#5E1B3B #8D2859 #BD3677 #D15F96 #DF8FB5

Accessibility & contrast

On white

5.31

#BD3677 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.96

#BD3677 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3677

5.31:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3677	#FFFFFF	#000000	##FFFFFF
##BD3677	1.00	5.31	3.96	5.31
#FFFFFF	5.31	1.00	21.00	1.00
#000000	3.96	21.00	1.00	21.00
##FFFFFF	5.31	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F5B79

Deuteranopia (green-blind)

#757474

Tritanopia (blue-blind)

#CC2852

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd3677;
/* rgb */ color: rgb(189, 54, 119);
/* oklch */ color: oklch(55.3% 0.180 355.3);

Tailwind

colors: {
  custom: {
    50: '#d6789e',
    500: '#bd3677',
    950: '#000000',
  },
}

SCSS

$custom: #bd3677;
$custom-light: #d6789e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3677",
  "rgb": {
    "r": 189,
    "g": 54,
    "b": 119
  },
  "hsl": {
    "h": 331.111,
    "s": 55.556,
    "l": 47.647
  },
  "oklch": {
    "l": 0.55259,
    "c": 0.18033,
    "h": 355.3
  },
  "luminance": 0.14789
}

Semantic roles & 50–950 ramp

primary

#BD3677

secondary

#85C9A9

accent

#DF9749

background

#FDF7F9

surface

#FBEEF2

border

#D4C9CC

text

#150A0E

muted

#837C7E

Preview Lab

Preview with #BD3677

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →