#BD3664#BD3664

#BD3664 is a mid, vivid pink. Relative luminance 0.144; OKLCH L 54.6% C 0.174 H 4.4°. Best body text is #FFFFFF at 5.42:1 contrast (WCAG AA passes).

Color values

HEX	#BD3664
RGB	rgb(189, 54, 100)
HSL	hsl(340, 56%, 48%)
HSV	hsv(340, 71%, 74%)
CMYK	cmyk(0%, 71.4%, 47.1%, 25.9%)
CIE-LAB	lab(44.77, 56.72, 4.97)
CIE-LCH	lch(44.77, 56.94, 5.01°)
OKLab	oklab(54.65% 0.1734 0.0133)
OKLCH	oklch(54.65% 0.174 4.4)
XYZ	xyz(24.6077, 14.3805, 13.5340)
Luminance	0.1438 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3664 #36BD8F

analogous

#BD36A7 #BD3664 #BD4C36

triadic

#BD3664 #64BD36 #3664BD

tetradic

#BD3664 #A7BD36 #36BD8F #4C36BD

square

#BD3664 #A7BD36 #36BD8F #4C36BD

split-complementary

#BD3664 #36BD4C #36A7BD

monochromatic

#5E1B32 #8D284B #BD3664 #D15F86 #DF8FAA

Accessibility & contrast

On white

5.42

#BD3664 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.88

#BD3664 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3664

5.42:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3664	#FFFFFF	#000000	##FFFFFF
##BD3664	1.00	5.42	3.88	5.42
#FFFFFF	5.42	1.00	21.00	1.00
#000000	3.88	21.00	1.00	21.00
##FFFFFF	5.42	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#555965

Deuteranopia (green-blind)

#797461

Tritanopia (blue-blind)

#CD1E49

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3664;
/* rgb */ color: rgb(189, 54, 100);
/* oklch */ color: oklch(54.6% 0.174 4.4);

Tailwind

colors: {
  custom: {
    50: '#d6778f',
    500: '#bd3664',
    950: '#000000',
  },
}

SCSS

$custom: #bd3664;
$custom-light: #d6778f;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3664",
  "rgb": {
    "r": 189,
    "g": 54,
    "b": 100
  },
  "hsl": {
    "h": 339.556,
    "s": 55.556,
    "l": 47.647
  },
  "oklch": {
    "l": 0.54648,
    "c": 0.17391,
    "h": 4.4
  },
  "luminance": 0.14377
}

Semantic roles & 50–950 ramp

primary

#BD3664

secondary

#85C9B2

accent

#DFAC49

background

#FDF7F8

surface

#FBEEF0

border

#D4C9CB

text

#15090C

muted

#837B7D

Preview Lab

Preview with #BD3664

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →