#BD3654#BD3654

#BD3654 is a mid, vivid red. Relative luminance 0.141; OKLCH L 54.2% C 0.171 H 12.1°. Best body text is #FFFFFF at 5.50:1 contrast (WCAG AA passes).

Color values

HEX	#BD3654
RGB	rgb(189, 54, 84)
HSL	hsl(347, 56%, 48%)
HSV	hsv(347, 71%, 74%)
CMYK	cmyk(0%, 71.4%, 55.6%, 25.9%)
CIE-LAB	lab(44.38, 55.38, 14.32)
CIE-LCH	lch(44.38, 57.20, 14.50°)
OKLab	oklab(54.22% 0.1674 0.0359)
OKLCH	oklch(54.22% 0.171 12.1)
XYZ	xyz(23.9079, 14.1006, 9.8485)
Luminance	0.1410 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3654 #36BD9F

analogous

#BD3697 #BD3654 #BD5C36

triadic

#BD3654 #54BD36 #3654BD

tetradic

#BD3654 #97BD36 #36BD9F #5C36BD

square

#BD3654 #97BD36 #36BD9F #5C36BD

split-complementary

#BD3654 #36BD5C #3697BD

monochromatic

#5E1B2A #8D283F #BD3654 #D15F78 #DF8FA0

Accessibility & contrast

On white

5.50

#BD3654 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.82

#BD3654 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3654

5.50:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3654	#FFFFFF	#000000	##FFFFFF
##BD3654	1.00	5.50	3.82	5.50
#FFFFFF	5.50	1.00	21.00	1.00
#000000	3.82	21.00	1.00	21.00
##FFFFFF	5.50	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#585754

Deuteranopia (green-blind)

#7B7351

Tritanopia (blue-blind)

#CE1542

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bd3654;
/* rgb */ color: rgb(189, 54, 84);
/* oklch */ color: oklch(54.2% 0.171 12.1);

Tailwind

colors: {
  custom: {
    50: '#d77783',
    500: '#bd3654',
    950: '#000000',
  },
}

SCSS

$custom: #bd3654;
$custom-light: #d77783;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3654",
  "rgb": {
    "r": 189,
    "g": 54,
    "b": 84
  },
  "hsl": {
    "h": 346.667,
    "s": 55.556,
    "l": 47.647
  },
  "oklch": {
    "l": 0.54224,
    "c": 0.17118,
    "h": 12.1
  },
  "luminance": 0.14097
}

Semantic roles & 50–950 ramp

primary

#BD3654

secondary

#85C9BA

accent

#DFBE49

background

#FEF7F8

surface

#FCEEEF

border

#D5C9CA

text

#16090A

muted

#847B7C

Preview Lab

Preview with #BD3654

Body copy rendered with the generated semantic roles for this colour.

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