#BD3651#BD3651

#BD3651 is a mid, vivid red. Relative luminance 0.141; OKLCH L 54.2% C 0.171 H 13.5°. Best body text is #FFFFFF at 5.51:1 contrast (WCAG AA passes).

Color values

HEX	#BD3651
RGB	rgb(189, 54, 81)
HSL	hsl(348, 56%, 48%)
HSV	hsv(348, 71%, 74%)
CMYK	cmyk(0%, 71.4%, 57.1%, 25.9%)
CIE-LAB	lab(44.31, 55.16, 16.09)
CIE-LCH	lch(44.31, 57.45, 16.26°)
OKLab	oklab(54.15% 0.1662 0.04)
OKLCH	oklch(54.15% 0.171 13.5)
XYZ	xyz(23.7929, 14.0546, 9.2429)
Luminance	0.1405 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3651 #36BDA2

analogous

#BD3695 #BD3651 #BD5E36

triadic

#BD3651 #51BD36 #3651BD

tetradic

#BD3651 #95BD36 #36BDA2 #5E36BD

square

#BD3651 #95BD36 #36BDA2 #5E36BD

split-complementary

#BD3651 #36BD5E #3695BD

monochromatic

#5E1B28 #8D283D #BD3651 #D15F76 #DF8F9F

Accessibility & contrast

On white

5.51

#BD3651 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.81

#BD3651 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3651

5.51:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3651	#FFFFFF	#000000	##FFFFFF
##BD3651	1.00	5.51	3.81	5.51
#FFFFFF	5.51	1.00	21.00	1.00
#000000	3.81	21.00	1.00	21.00
##FFFFFF	5.51	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#595751

Deuteranopia (green-blind)

#7C734E

Tritanopia (blue-blind)

#CF1341

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bd3651;
/* rgb */ color: rgb(189, 54, 81);
/* oklch */ color: oklch(54.2% 0.171 13.5);

Tailwind

colors: {
  custom: {
    50: '#d77781',
    500: '#bd3651',
    950: '#000000',
  },
}

SCSS

$custom: #bd3651;
$custom-light: #d77781;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3651",
  "rgb": {
    "r": 189,
    "g": 54,
    "b": 81
  },
  "hsl": {
    "h": 348,
    "s": 55.556,
    "l": 47.647
  },
  "oklch": {
    "l": 0.54154,
    "c": 0.17093,
    "h": 13.5
  },
  "luminance": 0.14051
}

Semantic roles & 50–950 ramp

primary

#BD3651

secondary

#85C9BC

accent

#DFC149

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#16090A

muted

#847B7C

Preview Lab

Preview with #BD3651

Body copy rendered with the generated semantic roles for this colour.

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