#BD364E#BD364E

#BD364E is a mid, vivid red. Relative luminance 0.140; OKLCH L 54.1% C 0.171 H 14.9°. Best body text is #FFFFFF at 5.52:1 contrast (WCAG AA passes).

Color values

HEX	#BD364E
RGB	rgb(189, 54, 78)
HSL	hsl(349, 56%, 48%)
HSV	hsv(349, 71%, 74%)
CMYK	cmyk(0%, 71.4%, 58.7%, 25.9%)
CIE-LAB	lab(44.25, 54.94, 17.85)
CIE-LCH	lch(44.25, 57.77, 18.00°)
OKLab	oklab(54.09% 0.165 0.044)
OKLCH	oklch(54.09% 0.171 14.9)
XYZ	xyz(23.6829, 14.0106, 8.6635)
Luminance	0.1401 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD364E #36BDA5

analogous

#BD3692 #BD364E #BD6136

triadic

#BD364E #4EBD36 #364EBD

tetradic

#BD364E #92BD36 #36BDA5 #6136BD

square

#BD364E #92BD36 #36BDA5 #6136BD

split-complementary

#BD364E #36BD61 #3692BD

monochromatic

#5E1B27 #8D283A #BD364E #D15F73 #DF8F9D

Accessibility & contrast

On white

5.52

#BD364E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.80

#BD364E on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD364E

5.52:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD364E	#FFFFFF	#000000	##FFFFFF
##BD364E	1.00	5.52	3.80	5.52
#FFFFFF	5.52	1.00	21.00	1.00
#000000	3.80	21.00	1.00	21.00
##FFFFFF	5.52	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#59574E

Deuteranopia (green-blind)

#7C734A

Tritanopia (blue-blind)

#CF1140

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bd364e;
/* rgb */ color: rgb(189, 54, 78);
/* oklch */ color: oklch(54.1% 0.171 14.9);

Tailwind

colors: {
  custom: {
    50: '#d8777f',
    500: '#bd364e',
    950: '#000000',
  },
}

SCSS

$custom: #bd364e;
$custom-light: #d8777f;
$custom-dark: #000000;

JSON

{
  "hex": "#bd364e",
  "rgb": {
    "r": 189,
    "g": 54,
    "b": 78
  },
  "hsl": {
    "h": 349.333,
    "s": 55.556,
    "l": 47.647
  },
  "oklch": {
    "l": 0.54087,
    "c": 0.17077,
    "h": 14.9
  },
  "luminance": 0.14007
}

Semantic roles & 50–950 ramp

primary

#BD364E

secondary

#85C9BD

accent

#DFC449

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#16090A

muted

#847B7C

Preview Lab

Preview with #BD364E

Body copy rendered with the generated semantic roles for this colour.

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