#BD364D#BD364D

#BD364D is a mid, vivid red. Relative luminance 0.140; OKLCH L 54.1% C 0.171 H 15.4°. Best body text is #FFFFFF at 5.53:1 contrast (WCAG AA passes).

Color values

HEX	#BD364D
RGB	rgb(189, 54, 77)
HSL	hsl(350, 56%, 48%)
HSV	hsv(350, 71%, 74%)
CMYK	cmyk(0%, 71.4%, 59.3%, 25.9%)
CIE-LAB	lab(44.23, 54.87, 18.44)
CIE-LCH	lch(44.23, 57.89, 18.58°)
OKLab	oklab(54.07% 0.1646 0.0454)
OKLCH	oklch(54.07% 0.171 15.4)
XYZ	xyz(23.6473, 13.9963, 8.4761)
Luminance	0.1399 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD364D #36BDA6

analogous

#BD3690 #BD364D #BD6336

triadic

#BD364D #4DBD36 #364DBD

tetradic

#BD364D #90BD36 #36BDA6 #6336BD

square

#BD364D #90BD36 #36BDA6 #6336BD

split-complementary

#BD364D #36BD63 #3690BD

monochromatic

#5E1B26 #8D283A #BD364D #D15F72 #DF8F9C

Accessibility & contrast

On white

5.53

#BD364D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.80

#BD364D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD364D

5.53:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD364D	#FFFFFF	#000000	##FFFFFF
##BD364D	1.00	5.53	3.80	5.53
#FFFFFF	5.53	1.00	21.00	1.00
#000000	3.80	21.00	1.00	21.00
##FFFFFF	5.53	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5A574D

Deuteranopia (green-blind)

#7C7349

Tritanopia (blue-blind)

#CF103F

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bd364d;
/* rgb */ color: rgb(189, 54, 77);
/* oklch */ color: oklch(54.1% 0.171 15.4);

Tailwind

colors: {
  custom: {
    50: '#d8777e',
    500: '#bd364d',
    950: '#000000',
  },
}

SCSS

$custom: #bd364d;
$custom-light: #d8777e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd364d",
  "rgb": {
    "r": 189,
    "g": 54,
    "b": 77
  },
  "hsl": {
    "h": 349.778,
    "s": 55.556,
    "l": 47.647
  },
  "oklch": {
    "l": 0.54065,
    "c": 0.17074,
    "h": 15.4
  },
  "luminance": 0.13993
}

Semantic roles & 50–950 ramp

primary

#BD364D

secondary

#85C9BE

accent

#DFC549

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#16090A

muted

#847B7C

Preview Lab

Preview with #BD364D

Body copy rendered with the generated semantic roles for this colour.

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