#BD364C#BD364C

#BD364C is a mid, vivid red. Relative luminance 0.140; OKLCH L 54.0% C 0.171 H 15.9°. Best body text is #FFFFFF at 5.53:1 contrast (WCAG AA passes).

Color values

HEX	#BD364C
RGB	rgb(189, 54, 76)
HSL	hsl(350, 56%, 48%)
HSV	hsv(350, 71%, 74%)
CMYK	cmyk(0%, 71.4%, 59.8%, 25.9%)
CIE-LAB	lab(44.21, 54.80, 19.03)
CIE-LCH	lch(44.21, 58.01, 19.15°)
OKLab	oklab(54.04% 0.1642 0.0467)
OKLCH	oklch(54.04% 0.171 15.9)
XYZ	xyz(23.6123, 13.9823, 8.2916)
Luminance	0.1398 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD364C #36BDA7

analogous

#BD3690 #BD364C #BD6336

triadic

#BD364C #4CBD36 #364CBD

tetradic

#BD364C #90BD36 #36BDA7 #6336BD

square

#BD364C #90BD36 #36BDA7 #6336BD

split-complementary

#BD364C #36BD63 #3690BD

monochromatic

#5E1B26 #8D2839 #BD364C #D15F72 #DF8F9C

Accessibility & contrast

On white

5.53

#BD364C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.80

#BD364C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD364C

5.53:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD364C	#FFFFFF	#000000	##FFFFFF
##BD364C	1.00	5.53	3.80	5.53
#FFFFFF	5.53	1.00	21.00	1.00
#000000	3.80	21.00	1.00	21.00
##FFFFFF	5.53	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5A574C

Deuteranopia (green-blind)

#7C7348

Tritanopia (blue-blind)

#CF103F

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bd364c;
/* rgb */ color: rgb(189, 54, 76);
/* oklch */ color: oklch(54.0% 0.171 15.9);

Tailwind

colors: {
  custom: {
    50: '#d8777d',
    500: '#bd364c',
    950: '#000000',
  },
}

SCSS

$custom: #bd364c;
$custom-light: #d8777d;
$custom-dark: #000000;

JSON

{
  "hex": "#bd364c",
  "rgb": {
    "r": 189,
    "g": 54,
    "b": 76
  },
  "hsl": {
    "h": 350.222,
    "s": 55.556,
    "l": 47.647
  },
  "oklch": {
    "l": 0.54043,
    "c": 0.17071,
    "h": 15.9
  },
  "luminance": 0.13979
}

Semantic roles & 50–950 ramp

primary

#BD364C

secondary

#85C9BE

accent

#DFC649

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160909

muted

#847B7B

Preview Lab

Preview with #BD364C

Body copy rendered with the generated semantic roles for this colour.

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