#BD364B#BD364B

#BD364B is a mid, vivid red. Relative luminance 0.140; OKLCH L 54.0% C 0.171 H 16.3°. Best body text is #FFFFFF at 5.54:1 contrast (WCAG AA passes).

Color values

HEX	#BD364B
RGB	rgb(189, 54, 75)
HSL	hsl(351, 56%, 48%)
HSV	hsv(351, 71%, 74%)
CMYK	cmyk(0%, 71.4%, 60.3%, 25.9%)
CIE-LAB	lab(44.19, 54.74, 19.62)
CIE-LCH	lch(44.19, 58.15, 19.72°)
OKLab	oklab(54.02% 0.1638 0.048)
OKLCH	oklch(54.02% 0.171 16.3)
XYZ	xyz(23.5778, 13.9685, 8.1099)
Luminance	0.1396 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD364B #36BDA8

analogous

#BD368E #BD364B #BD6536

triadic

#BD364B #4BBD36 #364BBD

tetradic

#BD364B #8EBD36 #36BDA8 #6536BD

square

#BD364B #8EBD36 #36BDA8 #6536BD

split-complementary

#BD364B #36BD65 #368EBD

monochromatic

#5E1B25 #8D2838 #BD364B #D15F71 #DF8F9B

Accessibility & contrast

On white

5.54

#BD364B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.79

#BD364B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD364B

5.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD364B	#FFFFFF	#000000	##FFFFFF
##BD364B	1.00	5.54	3.79	5.54
#FFFFFF	5.54	1.00	21.00	1.00
#000000	3.79	21.00	1.00	21.00
##FFFFFF	5.54	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5A574B

Deuteranopia (green-blind)

#7C7347

Tritanopia (blue-blind)

#CF0F3F

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bd364b;
/* rgb */ color: rgb(189, 54, 75);
/* oklch */ color: oklch(54.0% 0.171 16.3);

Tailwind

colors: {
  custom: {
    50: '#d8777d',
    500: '#bd364b',
    950: '#000000',
  },
}

SCSS

$custom: #bd364b;
$custom-light: #d8777d;
$custom-dark: #000000;

JSON

{
  "hex": "#bd364b",
  "rgb": {
    "r": 189,
    "g": 54,
    "b": 75
  },
  "hsl": {
    "h": 350.667,
    "s": 55.556,
    "l": 47.647
  },
  "oklch": {
    "l": 0.54022,
    "c": 0.1707,
    "h": 16.3
  },
  "luminance": 0.13965
}

Semantic roles & 50–950 ramp

primary

#BD364B

secondary

#85C9BF

accent

#DFC849

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160909

muted

#847B7B

Preview Lab

Preview with #BD364B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →