#BD364A#BD364A

#BD364A is a mid, vivid red. Relative luminance 0.140; OKLCH L 54.0% C 0.171 H 16.8°. Best body text is #FFFFFF at 5.54:1 contrast (WCAG AA passes).

Color values

HEX	#BD364A
RGB	rgb(189, 54, 74)
HSL	hsl(351, 56%, 48%)
HSV	hsv(351, 71%, 74%)
CMYK	cmyk(0%, 71.4%, 60.8%, 25.9%)
CIE-LAB	lab(44.17, 54.67, 20.21)
CIE-LCH	lch(44.17, 58.29, 20.29°)
OKLab	oklab(54% 0.1634 0.0493)
OKLCH	oklch(54% 0.171 16.8)
XYZ	xyz(23.5438, 13.9549, 7.9311)
Luminance	0.1395 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD364A #36BDA9

analogous

#BD368E #BD364A #BD6536

triadic

#BD364A #4ABD36 #364ABD

tetradic

#BD364A #8EBD36 #36BDA9 #6536BD

square

#BD364A #8EBD36 #36BDA9 #6536BD

split-complementary

#BD364A #36BD65 #368EBD

monochromatic

#5E1B25 #8D2837 #BD364A #D15F70 #DF8F9A

Accessibility & contrast

On white

5.54

#BD364A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.79

#BD364A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD364A

5.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD364A	#FFFFFF	#000000	##FFFFFF
##BD364A	1.00	5.54	3.79	5.54
#FFFFFF	5.54	1.00	21.00	1.00
#000000	3.79	21.00	1.00	21.00
##FFFFFF	5.54	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5A564A

Deuteranopia (green-blind)

#7C7346

Tritanopia (blue-blind)

#CF0E3E

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bd364a;
/* rgb */ color: rgb(189, 54, 74);
/* oklch */ color: oklch(54.0% 0.171 16.8);

Tailwind

colors: {
  custom: {
    50: '#d8777c',
    500: '#bd364a',
    950: '#000000',
  },
}

SCSS

$custom: #bd364a;
$custom-light: #d8777c;
$custom-dark: #000000;

JSON

{
  "hex": "#bd364a",
  "rgb": {
    "r": 189,
    "g": 54,
    "b": 74
  },
  "hsl": {
    "h": 351.111,
    "s": 55.556,
    "l": 47.647
  },
  "oklch": {
    "l": 0.54001,
    "c": 0.17068,
    "h": 16.8
  },
  "luminance": 0.13952
}

Semantic roles & 50–950 ramp

primary

#BD364A

secondary

#85C9BF

accent

#DFC949

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160909

muted

#847B7B

Preview Lab

Preview with #BD364A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →