#BD3649#BD3649

#BD3649 is a mid, vivid red. Relative luminance 0.139; OKLCH L 54.0% C 0.171 H 17.2°. Best body text is #FFFFFF at 5.54:1 contrast (WCAG AA passes).

Color values

HEX	#BD3649
RGB	rgb(189, 54, 73)
HSL	hsl(352, 56%, 48%)
HSV	hsv(352, 71%, 74%)
CMYK	cmyk(0%, 71.4%, 61.4%, 25.9%)
CIE-LAB	lab(44.15, 54.60, 20.80)
CIE-LCH	lch(44.15, 58.43, 20.86°)
OKLab	oklab(53.98% 0.163 0.0505)
OKLCH	oklch(53.98% 0.171 17.2)
XYZ	xyz(23.5104, 13.9416, 7.7550)
Luminance	0.1394 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3649 #36BDAA

analogous

#BD368C #BD3649 #BD6736

triadic

#BD3649 #49BD36 #3649BD

tetradic

#BD3649 #8CBD36 #36BDAA #6736BD

square

#BD3649 #8CBD36 #36BDAA #6736BD

split-complementary

#BD3649 #36BD67 #368CBD

monochromatic

#5E1B24 #8D2837 #BD3649 #D15F6F #DF8F9A

Accessibility & contrast

On white

5.54

#BD3649 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.79

#BD3649 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3649

5.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3649	#FFFFFF	#000000	##FFFFFF
##BD3649	1.00	5.54	3.79	5.54
#FFFFFF	5.54	1.00	21.00	1.00
#000000	3.79	21.00	1.00	21.00
##FFFFFF	5.54	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5A5649

Deuteranopia (green-blind)

#7D7345

Tritanopia (blue-blind)

#CF0E3E

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bd3649;
/* rgb */ color: rgb(189, 54, 73);
/* oklch */ color: oklch(54.0% 0.171 17.2);

Tailwind

colors: {
  custom: {
    50: '#d8777b',
    500: '#bd3649',
    950: '#000000',
  },
}

SCSS

$custom: #bd3649;
$custom-light: #d8777b;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3649",
  "rgb": {
    "r": 189,
    "g": 54,
    "b": 73
  },
  "hsl": {
    "h": 351.556,
    "s": 55.556,
    "l": 47.647
  },
  "oklch": {
    "l": 0.53981,
    "c": 0.17068,
    "h": 17.2
  },
  "luminance": 0.13938
}

Semantic roles & 50–950 ramp

primary

#BD3649

secondary

#85C9C0

accent

#DFCA49

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160909

muted

#847B7B

Preview Lab

Preview with #BD3649

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →