#BD3648#BD3648

#BD3648 is a mid, vivid red. Relative luminance 0.139; OKLCH L 54.0% C 0.171 H 17.7°. Best body text is #FFFFFF at 5.55:1 contrast (WCAG AA passes).

Color values

HEX	#BD3648
RGB	rgb(189, 54, 72)
HSL	hsl(352, 56%, 48%)
HSV	hsv(352, 71%, 74%)
CMYK	cmyk(0%, 71.4%, 61.9%, 25.9%)
CIE-LAB	lab(44.13, 54.54, 21.39)
CIE-LCH	lch(44.13, 58.58, 21.42°)
OKLab	oklab(53.96% 0.1626 0.0518)
OKLCH	oklch(53.96% 0.171 17.7)
XYZ	xyz(23.4775, 13.9284, 7.5818)
Luminance	0.1393 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3648 #36BDAB

analogous

#BD368B #BD3648 #BD6736

triadic

#BD3648 #48BD36 #3648BD

tetradic

#BD3648 #8BBD36 #36BDAB #6736BD

square

#BD3648 #8BBD36 #36BDAB #6736BD

split-complementary

#BD3648 #36BD67 #368BBD

monochromatic

#5E1B24 #8D2836 #BD3648 #D15F6E #DF8F99

Accessibility & contrast

On white

5.55

#BD3648 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.79

#BD3648 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3648

5.55:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3648	#FFFFFF	#000000	##FFFFFF
##BD3648	1.00	5.55	3.79	5.55
#FFFFFF	5.55	1.00	21.00	1.00
#000000	3.79	21.00	1.00	21.00
##FFFFFF	5.55	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5A5648

Deuteranopia (green-blind)

#7D7344

Tritanopia (blue-blind)

#CF0D3E

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bd3648;
/* rgb */ color: rgb(189, 54, 72);
/* oklch */ color: oklch(54.0% 0.171 17.7);

Tailwind

colors: {
  custom: {
    50: '#d8777a',
    500: '#bd3648',
    950: '#000000',
  },
}

SCSS

$custom: #bd3648;
$custom-light: #d8777a;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3648",
  "rgb": {
    "r": 189,
    "g": 54,
    "b": 72
  },
  "hsl": {
    "h": 352,
    "s": 55.556,
    "l": 47.647
  },
  "oklch": {
    "l": 0.53961,
    "c": 0.17069,
    "h": 17.7
  },
  "luminance": 0.13925
}

Semantic roles & 50–950 ramp

primary

#BD3648

secondary

#85C9C0

accent

#DFCB49

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160909

muted

#847B7B

Preview Lab

Preview with #BD3648

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →