#BD3647#BD3647

#BD3647 is a mid, vivid red. Relative luminance 0.139; OKLCH L 53.9% C 0.171 H 18.1°. Best body text is #FFFFFF at 5.55:1 contrast (WCAG AA passes).

Color values

HEX	#BD3647
RGB	rgb(189, 54, 71)
HSL	hsl(352, 56%, 48%)
HSV	hsv(352, 71%, 74%)
CMYK	cmyk(0%, 71.4%, 62.4%, 25.9%)
CIE-LAB	lab(44.11, 54.47, 21.98)
CIE-LCH	lch(44.11, 58.74, 21.97°)
OKLab	oklab(53.94% 0.1622 0.0531)
OKLCH	oklch(53.94% 0.171 18.1)
XYZ	xyz(23.4452, 13.9155, 7.4114)
Luminance	0.1391 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3647 #36BDAC

analogous

#BD368B #BD3647 #BD6836

triadic

#BD3647 #47BD36 #3647BD

tetradic

#BD3647 #8BBD36 #36BDAC #6836BD

square

#BD3647 #8BBD36 #36BDAC #6836BD

split-complementary

#BD3647 #36BD68 #368BBD

monochromatic

#5E1B23 #8D2835 #BD3647 #D15F6D #DF8F99

Accessibility & contrast

On white

5.55

#BD3647 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.78

#BD3647 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3647

5.55:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3647	#FFFFFF	#000000	##FFFFFF
##BD3647	1.00	5.55	3.78	5.55
#FFFFFF	5.55	1.00	21.00	1.00
#000000	3.78	21.00	1.00	21.00
##FFFFFF	5.55	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5A5647

Deuteranopia (green-blind)

#7D7343

Tritanopia (blue-blind)

#CF0C3D

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bd3647;
/* rgb */ color: rgb(189, 54, 71);
/* oklch */ color: oklch(53.9% 0.171 18.1);

Tailwind

colors: {
  custom: {
    50: '#d8777a',
    500: '#bd3647',
    950: '#000000',
  },
}

SCSS

$custom: #bd3647;
$custom-light: #d8777a;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3647",
  "rgb": {
    "r": 189,
    "g": 54,
    "b": 71
  },
  "hsl": {
    "h": 352.444,
    "s": 55.556,
    "l": 47.647
  },
  "oklch": {
    "l": 0.53941,
    "c": 0.17071,
    "h": 18.1
  },
  "luminance": 0.13912
}

Semantic roles & 50–950 ramp

primary

#BD3647

secondary

#85C9C1

accent

#DFCC49

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160909

muted

#847B7B

Preview Lab

Preview with #BD3647

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →