#BD3644#BD3644

#BD3644 is a mid, vivid red. Relative luminance 0.139; OKLCH L 53.9% C 0.171 H 19.4°. Best body text is #FFFFFF at 5.56:1 contrast (WCAG AA passes).

Color values

HEX	#BD3644
RGB	rgb(189, 54, 68)
HSL	hsl(354, 56%, 48%)
HSV	hsv(354, 71%, 74%)
CMYK	cmyk(0%, 71.4%, 64%, 25.9%)
CIE-LAB	lab(44.06, 54.29, 23.75)
CIE-LCH	lch(44.06, 59.25, 23.62°)
OKLab	oklab(53.88% 0.1611 0.0568)
OKLCH	oklch(53.88% 0.171 19.4)
XYZ	xyz(23.3512, 13.8779, 6.9168)
Luminance	0.1388 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3644 #36BDAF

analogous

#BD3687 #BD3644 #BD6C36

triadic

#BD3644 #44BD36 #3644BD

tetradic

#BD3644 #87BD36 #36BDAF #6C36BD

square

#BD3644 #87BD36 #36BDAF #6C36BD

split-complementary

#BD3644 #36BD6C #3687BD

monochromatic

#5E1B22 #8D2833 #BD3644 #D15F6B #DF8F97

Accessibility & contrast

On white

5.56

#BD3644 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.78

#BD3644 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3644

5.56:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3644	#FFFFFF	#000000	##FFFFFF
##BD3644	1.00	5.56	3.78	5.56
#FFFFFF	5.56	1.00	21.00	1.00
#000000	3.78	21.00	1.00	21.00
##FFFFFF	5.56	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B5644

Deuteranopia (green-blind)

#7D7340

Tritanopia (blue-blind)

#CF0A3C

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bd3644;
/* rgb */ color: rgb(189, 54, 68);
/* oklch */ color: oklch(53.9% 0.171 19.4);

Tailwind

colors: {
  custom: {
    50: '#d87777',
    500: '#bd3644',
    950: '#000000',
  },
}

SCSS

$custom: #bd3644;
$custom-light: #d87777;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3644",
  "rgb": {
    "r": 189,
    "g": 54,
    "b": 68
  },
  "hsl": {
    "h": 353.778,
    "s": 55.556,
    "l": 47.647
  },
  "oklch": {
    "l": 0.53883,
    "c": 0.17079,
    "h": 19.4
  },
  "luminance": 0.13875
}

Semantic roles & 50–950 ramp

primary

#BD3644

secondary

#85C9C2

accent

#DFCF49

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160908

muted

#847B7B

Preview Lab

Preview with #BD3644

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →