#BD3640#BD3640
#BD3640 is a mid, vivid red. Relative luminance 0.138; OKLCH L 53.8% C 0.171 H 21.1°. Best body text is #FFFFFF at 5.58:1 contrast (WCAG AA passes).
Color values
| HEX | #BD3640 |
|---|---|
| RGB | rgb(189, 54, 64) |
| HSL | hsl(356, 56%, 48%) |
| HSV | hsv(356, 71%, 74%) |
| CMYK | cmyk(0%, 71.4%, 66.1%, 25.9%) |
| CIE-LAB | lab(43.99, 54.05, 26.09) |
| CIE-LCH | lch(43.99, 60.02, 25.77°) |
| OKLab | oklab(53.81% 0.1595 0.0617) |
| OKLCH | oklch(53.81% 0.171 21.1) |
| XYZ | xyz(23.2333, 13.8307, 6.2957) |
| Luminance | 0.1383 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dull Red
#BB3F3F
ΔE00 2.33
Cardinal
#C41E3A
ΔE00 2.73
Dusty Red
#B9484E
ΔE00 3.66
Reddish
#C44240
ΔE00 3.91
Cherry (survey)
#CF0234
ΔE00 4.18
Lipstick Red
#C0022F
ΔE00 4.63
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD3640 #36BDB3
analogous
#BD3683 #BD3640 #BD7036
triadic
#BD3640 #40BD36 #3640BD
tetradic
#BD3640 #83BD36 #36BDB3 #7036BD
square
#BD3640 #83BD36 #36BDB3 #7036BD
split-complementary
#BD3640 #36BD70 #3683BD
monochromatic
#5E1B20 #8D2830 #BD3640 #D15F67 #DF8F94
Accessibility & contrast
On white
5.58
#BD3640 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.77
#BD3640 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD3640
5.58:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD3640 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD3640 | 1.00 | 5.58 | 3.77 | 5.58 |
| #FFFFFF | 5.58 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.77 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.58 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5C563F
Deuteranopia (green-blind)
#7E723C
Tritanopia (blue-blind)
#CF073B
Achromatopsia (no color)
#686868
Design tokens & code
CSS
--color: #bd3640; /* rgb */ color: rgb(189, 54, 64); /* oklch */ color: oklch(53.8% 0.171 21.1);
Tailwind
colors: {
custom: {
50: '#d87774',
500: '#bd3640',
950: '#000000',
},
}SCSS
$custom: #bd3640; $custom-light: #d87774; $custom-dark: #000000;
JSON
{
"hex": "#bd3640",
"rgb": {
"r": 189,
"g": 54,
"b": 64
},
"hsl": {
"h": 355.556,
"s": 55.556,
"l": 47.647
},
"oklch": {
"l": 0.5381,
"c": 0.17102,
"h": 21.1
},
"luminance": 0.13827
}Semantic roles & 50–950 ramp
primary
#BD3640
secondary
#85C9C4
accent
#DFD449
background
#FEF7F7
surface
#FCEEED
border
#D5C9C8
text
#160908
muted
#847B7B