#BD3640#BD3640

#BD3640 is a mid, vivid red. Relative luminance 0.138; OKLCH L 53.8% C 0.171 H 21.1°. Best body text is #FFFFFF at 5.58:1 contrast (WCAG AA passes).

Color values

HEX	#BD3640
RGB	rgb(189, 54, 64)
HSL	hsl(356, 56%, 48%)
HSV	hsv(356, 71%, 74%)
CMYK	cmyk(0%, 71.4%, 66.1%, 25.9%)
CIE-LAB	lab(43.99, 54.05, 26.09)
CIE-LCH	lch(43.99, 60.02, 25.77°)
OKLab	oklab(53.81% 0.1595 0.0617)
OKLCH	oklch(53.81% 0.171 21.1)
XYZ	xyz(23.2333, 13.8307, 6.2957)
Luminance	0.1383 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3640 #36BDB3

analogous

#BD3683 #BD3640 #BD7036

triadic

#BD3640 #40BD36 #3640BD

tetradic

#BD3640 #83BD36 #36BDB3 #7036BD

square

#BD3640 #83BD36 #36BDB3 #7036BD

split-complementary

#BD3640 #36BD70 #3683BD

monochromatic

#5E1B20 #8D2830 #BD3640 #D15F67 #DF8F94

Accessibility & contrast

On white

5.58

#BD3640 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.77

#BD3640 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3640

5.58:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3640	#FFFFFF	#000000	##FFFFFF
##BD3640	1.00	5.58	3.77	5.58
#FFFFFF	5.58	1.00	21.00	1.00
#000000	3.77	21.00	1.00	21.00
##FFFFFF	5.58	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5C563F

Deuteranopia (green-blind)

#7E723C

Tritanopia (blue-blind)

#CF073B

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bd3640;
/* rgb */ color: rgb(189, 54, 64);
/* oklch */ color: oklch(53.8% 0.171 21.1);

Tailwind

colors: {
  custom: {
    50: '#d87774',
    500: '#bd3640',
    950: '#000000',
  },
}

SCSS

$custom: #bd3640;
$custom-light: #d87774;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3640",
  "rgb": {
    "r": 189,
    "g": 54,
    "b": 64
  },
  "hsl": {
    "h": 355.556,
    "s": 55.556,
    "l": 47.647
  },
  "oklch": {
    "l": 0.5381,
    "c": 0.17102,
    "h": 21.1
  },
  "luminance": 0.13827
}

Semantic roles & 50–950 ramp

primary

#BD3640

secondary

#85C9C4

accent

#DFD449

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160908

muted

#847B7B

Preview Lab

Preview with #BD3640

Body copy rendered with the generated semantic roles for this colour.

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