#BD363D#BD363D
#BD363D is a mid, vivid red. Relative luminance 0.138; OKLCH L 53.8% C 0.171 H 22.4°. Best body text is #FFFFFF at 5.59:1 contrast (WCAG AA passes).
Color values
| HEX | #BD363D |
|---|---|
| RGB | rgb(189, 54, 61) |
| HSL | hsl(357, 56%, 48%) |
| HSV | hsv(357, 71%, 74%) |
| CMYK | cmyk(0%, 71.4%, 67.7%, 25.9%) |
| CIE-LAB | lab(43.94, 53.89, 27.84) |
| CIE-LCH | lch(43.94, 60.66, 27.33°) |
| OKLab | oklab(53.76% 0.1584 0.0652) |
| OKLCH | oklch(53.76% 0.171 22.4) |
| XYZ | xyz(23.1502, 13.7975, 5.8582) |
| Luminance | 0.1379 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dull Red
#BB3F3F
ΔE00 1.74
Cardinal
#C41E3A
ΔE00 3.02
Reddish
#C44240
ΔE00 3.40
Cherry (survey)
#CF0234
ΔE00 4.10
Dusty Red
#B9484E
ΔE00 4.14
Lipstick Red
#C0022F
ΔE00 4.53
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD363D #36BDB6
analogous
#BD3680 #BD363D #BD7336
triadic
#BD363D #3DBD36 #363DBD
tetradic
#BD363D #80BD36 #36BDB6 #7336BD
square
#BD363D #80BD36 #36BDB6 #7336BD
split-complementary
#BD363D #36BD73 #3680BD
monochromatic
#5E1B1E #8D282E #BD363D #D15F65 #DF8F93
Accessibility & contrast
On white
5.59
#BD363D on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.76
#BD363D on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD363D
5.59:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD363D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD363D | 1.00 | 5.59 | 3.76 | 5.59 |
| #FFFFFF | 5.59 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.76 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.59 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5C553C
Deuteranopia (green-blind)
#7E7239
Tritanopia (blue-blind)
#D0043A
Achromatopsia (no color)
#686868
Design tokens & code
CSS
--color: #bd363d; /* rgb */ color: rgb(189, 54, 61); /* oklch */ color: oklch(53.8% 0.171 22.4);
Tailwind
colors: {
custom: {
50: '#d97672',
500: '#bd363d',
950: '#000000',
},
}SCSS
$custom: #bd363d; $custom-light: #d97672; $custom-dark: #000000;
JSON
{
"hex": "#bd363d",
"rgb": {
"r": 189,
"g": 54,
"b": 61
},
"hsl": {
"h": 356.889,
"s": 55.556,
"l": 47.647
},
"oklch": {
"l": 0.53759,
"c": 0.17126,
"h": 22.4
},
"luminance": 0.13794
}Semantic roles & 50–950 ramp
primary
#BD363D
secondary
#85C9C6
accent
#DFD749
background
#FEF7F6
surface
#FCEEEC
border
#D5C9C7
text
#160908
muted
#847B7B