#BD363B#BD363B
#BD363B is a mid, vivid red. Relative luminance 0.138; OKLCH L 53.7% C 0.171 H 23.2°. Best body text is #FFFFFF at 5.59:1 contrast (WCAG AA passes).
Color values
| HEX | #BD363B |
|---|---|
| RGB | rgb(189, 54, 59) |
| HSL | hsl(358, 56%, 48%) |
| HSV | hsv(358, 71%, 74%) |
| CMYK | cmyk(0%, 71.4%, 68.8%, 25.9%) |
| CIE-LAB | lab(43.91, 53.78, 29.01) |
| CIE-LCH | lch(43.91, 61.11, 28.34°) |
| OKLab | oklab(53.73% 0.1576 0.0675) |
| OKLCH | oklch(53.73% 0.171 23.2) |
| XYZ | xyz(23.0974, 13.7763, 5.5797) |
| Luminance | 0.1377 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dull Red
#BB3F3F
ΔE00 1.55
Reddish
#C44240
ΔE00 3.17
Cardinal
#C41E3A
ΔE00 3.36
Cherry (survey)
#CF0234
ΔE00 4.17
Dusty Red
#B9484E
ΔE00 4.53
Lipstick Red
#C0022F
ΔE00 4.57
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD363B #36BDB8
analogous
#BD367E #BD363B #BD7536
triadic
#BD363B #3BBD36 #363BBD
tetradic
#BD363B #7EBD36 #36BDB8 #7536BD
square
#BD363B #7EBD36 #36BDB8 #7536BD
split-complementary
#BD363B #36BD75 #367EBD
monochromatic
#5E1B1D #8D282C #BD363B #D15F63 #DF8F92
Accessibility & contrast
On white
5.59
#BD363B on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.75
#BD363B on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD363B
5.59:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD363B | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD363B | 1.00 | 5.59 | 3.75 | 5.59 |
| #FFFFFF | 5.59 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.75 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.59 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5C553A
Deuteranopia (green-blind)
#7E7237
Tritanopia (blue-blind)
#D00339
Achromatopsia (no color)
#686868
Design tokens & code
CSS
--color: #bd363b; /* rgb */ color: rgb(189, 54, 59); /* oklch */ color: oklch(53.7% 0.171 23.2);
Tailwind
colors: {
custom: {
50: '#d97671',
500: '#bd363b',
950: '#000000',
},
}SCSS
$custom: #bd363b; $custom-light: #d97671; $custom-dark: #000000;
JSON
{
"hex": "#bd363b",
"rgb": {
"r": 189,
"g": 54,
"b": 59
},
"hsl": {
"h": 357.778,
"s": 55.556,
"l": 47.647
},
"oklch": {
"l": 0.53726,
"c": 0.17144,
"h": 23.2
},
"luminance": 0.13773
}Semantic roles & 50–950 ramp
primary
#BD363B
secondary
#85C9C7
accent
#DFD949
background
#FEF7F6
surface
#FDEEEC
border
#D5C9C7
text
#160907
muted
#847B7A