#BD363A#BD363A
#BD363A is a mid, vivid red. Relative luminance 0.138; OKLCH L 53.7% C 0.172 H 23.6°. Best body text is #FFFFFF at 5.60:1 contrast (WCAG AA passes).
Color values
| HEX | #BD363A |
|---|---|
| RGB | rgb(189, 54, 58) |
| HSL | hsl(358, 56%, 48%) |
| HSV | hsv(358, 71%, 74%) |
| CMYK | cmyk(0%, 71.4%, 69.3%, 25.9%) |
| CIE-LAB | lab(43.90, 53.73, 29.59) |
| CIE-LCH | lch(43.90, 61.34, 28.84°) |
| OKLab | oklab(53.71% 0.1572 0.0686) |
| OKLCH | oklch(53.71% 0.172 23.6) |
| XYZ | xyz(23.0717, 13.7661, 5.4444) |
| Luminance | 0.1376 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dull Red
#BB3F3F
ΔE00 1.54
Reddish
#C44240
ΔE00 3.09
Cardinal
#C41E3A
ΔE00 3.56
Cherry (survey)
#CF0234
ΔE00 4.24
Lipstick Red
#C0022F
ΔE00 4.63
Dusty Red
#B9484E
ΔE00 4.74
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD363A #36BDB9
analogous
#BD367E #BD363A #BD7536
triadic
#BD363A #3ABD36 #363ABD
tetradic
#BD363A #7EBD36 #36BDB9 #7536BD
square
#BD363A #7EBD36 #36BDB9 #7536BD
split-complementary
#BD363A #36BD75 #367EBD
monochromatic
#5E1B1D #8D282B #BD363A #D15F62 #DF8F91
Accessibility & contrast
On white
5.60
#BD363A on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.75
#BD363A on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD363A
5.60:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD363A | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD363A | 1.00 | 5.60 | 3.75 | 5.60 |
| #FFFFFF | 5.60 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.75 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.60 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5C5539
Deuteranopia (green-blind)
#7E7236
Tritanopia (blue-blind)
#D00239
Achromatopsia (no color)
#686868
Design tokens & code
CSS
--color: #bd363a; /* rgb */ color: rgb(189, 54, 58); /* oklch */ color: oklch(53.7% 0.172 23.6);
Tailwind
colors: {
custom: {
50: '#d97670',
500: '#bd363a',
950: '#000000',
},
}SCSS
$custom: #bd363a; $custom-light: #d97670; $custom-dark: #000000;
JSON
{
"hex": "#bd363a",
"rgb": {
"r": 189,
"g": 54,
"b": 58
},
"hsl": {
"h": 358.222,
"s": 55.556,
"l": 47.647
},
"oklch": {
"l": 0.5371,
"c": 0.17155,
"h": 23.6
},
"luminance": 0.13763
}Semantic roles & 50–950 ramp
primary
#BD363A
secondary
#85C9C7
accent
#DFDA49
background
#FEF7F6
surface
#FDEEEC
border
#D5C9C7
text
#160907
muted
#847B7A