#BD3631#BD3631

#BD3631 is a mid, vivid red. Relative luminance 0.137; OKLCH L 53.6% C 0.173 H 26.9°. Best body text is #FFFFFF at 5.62:1 contrast (WCAG AA passes).

Color values

HEX	#BD3631
RGB	rgb(189, 54, 49)
HSL	hsl(2, 59%, 47%)
HSV	hsv(2, 74%, 74%)
CMYK	cmyk(0%, 71.4%, 74.1%, 25.9%)
CIE-LAB	lab(43.77, 53.31, 34.73)
CIE-LCH	lch(43.77, 63.62, 33.08°)
OKLab	oklab(53.58% 0.154 0.0781)
OKLCH	oklch(53.58% 0.173 26.9)
XYZ	xyz(22.8624, 13.6824, 4.3423)
Luminance	0.1368 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3631 #31B8BD

analogous

#BD3172 #BD3631 #BD7C31

triadic

#BD3631 #31BD36 #3631BD

tetradic

#BD3631 #72BD31 #31B8BD #7C31BD

square

#BD3631 #72BD31 #31B8BD #7C31BD

split-complementary

#BD3631 #31BD7C #3172BD

monochromatic

#5C1A18 #8C2824 #BD3631 #D45C58 #E08B88

Accessibility & contrast

On white

5.62

#BD3631 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.74

#BD3631 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3631

5.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3631	#FFFFFF	#000000	##FFFFFF
##BD3631	1.00	5.62	3.74	5.62
#FFFFFF	5.62	1.00	21.00	1.00
#000000	3.74	21.00	1.00	21.00
##FFFFFF	5.62	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D552F

Deuteranopia (green-blind)

#7F722C

Tritanopia (blue-blind)

#D00036

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd3631;
/* rgb */ color: rgb(189, 54, 49);
/* oklch */ color: oklch(53.6% 0.173 26.9);

Tailwind

colors: {
  custom: {
    50: '#d97669',
    500: '#bd3631',
    950: '#000000',
  },
}

SCSS

$custom: #bd3631;
$custom-light: #d97669;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3631",
  "rgb": {
    "r": 189,
    "g": 54,
    "b": 49
  },
  "hsl": {
    "h": 2.143,
    "s": 58.824,
    "l": 46.667
  },
  "oklch": {
    "l": 0.53581,
    "c": 0.17268,
    "h": 26.9
  },
  "luminance": 0.13679
}

Semantic roles & 50–950 ramp

primary

#BD3631

secondary

#80C7CA

accent

#DCE246

background

#FEF7F6

surface

#FDEEEB

border

#D5C9C6

text

#160906

muted

#847B7A

Preview Lab

Preview with #BD3631

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →