#BD3624#BD3624

#BD3624 is a mid, vivid red. Relative luminance 0.136; OKLCH L 53.4% C 0.175 H 30.9°. Best body text is #FFFFFF at 5.65:1 contrast (WCAG AA passes).

Color values

HEX	#BD3624
RGB	rgb(189, 54, 36)
HSL	hsl(7, 68%, 44%)
HSV	hsv(7, 81%, 74%)
CMYK	cmyk(0%, 71.4%, 81%, 25.9%)
CIE-LAB	lab(43.64, 52.83, 41.75)
CIE-LCH	lch(43.64, 67.34, 38.32°)
OKLab	oklab(53.43% 0.1499 0.0898)
OKLCH	oklch(53.43% 0.175 30.9)
XYZ	xyz(22.6265, 13.5880, 3.1001)
Luminance	0.1358 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3624 #24ABBD

analogous

#BD245F #BD3624 #BD8324

triadic

#BD3624 #24BD36 #3624BD

tetradic

#BD3624 #5FBD24 #24ABBD #8324BD

square

#BD3624 #5FBD24 #24ABBD #8324BD

split-complementary

#BD3624 #24BD83 #245FBD

monochromatic

#561910 #8A271A #BD3624 #DB5543 #E58376

Accessibility & contrast

On white

5.65

#BD3624 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.72

#BD3624 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3624

5.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3624	#FFFFFF	#000000	##FFFFFF
##BD3624	1.00	5.65	3.72	5.65
#FFFFFF	5.65	1.00	21.00	1.00
#000000	3.72	21.00	1.00	21.00
##FFFFFF	5.65	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5E5420

Deuteranopia (green-blind)

#80721E

Tritanopia (blue-blind)

#D00033

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd3624;
/* rgb */ color: rgb(189, 54, 36);
/* oklch */ color: oklch(53.4% 0.175 30.9);

Tailwind

colors: {
  custom: {
    50: '#da7661',
    500: '#bd3624',
    950: '#000000',
  },
}

SCSS

$custom: #bd3624;
$custom-light: #da7661;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3624",
  "rgb": {
    "r": 189,
    "g": 54,
    "b": 36
  },
  "hsl": {
    "h": 7.059,
    "s": 68,
    "l": 44.118
  },
  "oklch": {
    "l": 0.53434,
    "c": 0.17469,
    "h": 30.9
  },
  "luminance": 0.13585
}

Semantic roles & 50–950 ramp

primary

#BD3624

secondary

#70C2CC

accent

#D6EB3D

background

#FEF7F5

surface

#FDEDEA

border

#D5C8C6

text

#170905

muted

#857B79

Preview Lab

Preview with #BD3624

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →