#BD3554#BD3554

#BD3554 is a mid, vivid red. Relative luminance 0.140; OKLCH L 54.1% C 0.172 H 11.9°. Best body text is #FFFFFF at 5.52:1 contrast (WCAG AA passes).

Color values

HEX	#BD3554
RGB	rgb(189, 53, 84)
HSL	hsl(346, 56%, 47%)
HSV	hsv(346, 72%, 74%)
CMYK	cmyk(0%, 72%, 55.6%, 25.9%)
CIE-LAB	lab(44.24, 55.75, 14.14)
CIE-LCH	lch(44.24, 57.51, 14.23°)
OKLab	oklab(54.13% 0.1685 0.0355)
OKLCH	oklch(54.13% 0.172 11.9)
XYZ	xyz(23.8618, 14.0084, 9.8332)
Luminance	0.1401 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3554 #35BD9E

analogous

#BD3598 #BD3554 #BD5A35

triadic

#BD3554 #54BD35 #3554BD

tetradic

#BD3554 #98BD35 #35BD9E #5A35BD

square

#BD3554 #98BD35 #35BD9E #5A35BD

split-complementary

#BD3554 #35BD5A #3598BD

monochromatic

#5D1A2A #8D283F #BD3554 #D25D78 #DF8DA0

Accessibility & contrast

On white

5.52

#BD3554 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.80

#BD3554 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3554

5.52:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3554	#FFFFFF	#000000	##FFFFFF
##BD3554	1.00	5.52	3.80	5.52
#FFFFFF	5.52	1.00	21.00	1.00
#000000	3.80	21.00	1.00	21.00
##FFFFFF	5.52	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#585754

Deuteranopia (green-blind)

#7B7351

Tritanopia (blue-blind)

#CE1342

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bd3554;
/* rgb */ color: rgb(189, 53, 84);
/* oklch */ color: oklch(54.1% 0.172 11.9);

Tailwind

colors: {
  custom: {
    50: '#d77783',
    500: '#bd3554',
    950: '#000000',
  },
}

SCSS

$custom: #bd3554;
$custom-light: #d77783;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3554",
  "rgb": {
    "r": 189,
    "g": 53,
    "b": 84
  },
  "hsl": {
    "h": 346.324,
    "s": 56.198,
    "l": 47.451
  },
  "oklch": {
    "l": 0.54126,
    "c": 0.17223,
    "h": 11.9
  },
  "luminance": 0.14005
}

Semantic roles & 50–950 ramp

primary

#BD3554

secondary

#84CABA

accent

#DFBD48

background

#FEF7F8

surface

#FCEEEF

border

#D5C9CA

text

#16090A

muted

#847B7C

Preview Lab

Preview with #BD3554

Body copy rendered with the generated semantic roles for this colour.

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