#BD3551#BD3551

#BD3551 is a mid, vivid red. Relative luminance 0.140; OKLCH L 54.1% C 0.172 H 13.3°. Best body text is #FFFFFF at 5.54:1 contrast (WCAG AA passes).

Color values

HEX	#BD3551
RGB	rgb(189, 53, 81)
HSL	hsl(348, 56%, 47%)
HSV	hsv(348, 72%, 74%)
CMYK	cmyk(0%, 72%, 57.1%, 25.9%)
CIE-LAB	lab(44.18, 55.52, 15.91)
CIE-LCH	lch(44.18, 57.76, 15.99°)
OKLab	oklab(54.06% 0.1674 0.0396)
OKLCH	oklch(54.06% 0.172 13.3)
XYZ	xyz(23.7468, 13.9624, 9.2276)
Luminance	0.1396 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3551 #35BDA1

analogous

#BD3595 #BD3551 #BD5D35

triadic

#BD3551 #51BD35 #3551BD

tetradic

#BD3551 #95BD35 #35BDA1 #5D35BD

square

#BD3551 #95BD35 #35BDA1 #5D35BD

split-complementary

#BD3551 #35BD5D #3595BD

monochromatic

#5D1A28 #8D283D #BD3551 #D25D75 #DF8D9E

Accessibility & contrast

On white

5.54

#BD3551 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.79

#BD3551 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3551

5.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3551	#FFFFFF	#000000	##FFFFFF
##BD3551	1.00	5.54	3.79	5.54
#FFFFFF	5.54	1.00	21.00	1.00
#000000	3.79	21.00	1.00	21.00
##FFFFFF	5.54	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#585751

Deuteranopia (green-blind)

#7B734E

Tritanopia (blue-blind)

#CF1040

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bd3551;
/* rgb */ color: rgb(189, 53, 81);
/* oklch */ color: oklch(54.1% 0.172 13.3);

Tailwind

colors: {
  custom: {
    50: '#d77681',
    500: '#bd3551',
    950: '#000000',
  },
}

SCSS

$custom: #bd3551;
$custom-light: #d77681;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3551",
  "rgb": {
    "r": 189,
    "g": 53,
    "b": 81
  },
  "hsl": {
    "h": 347.647,
    "s": 56.198,
    "l": 47.451
  },
  "oklch": {
    "l": 0.54056,
    "c": 0.17197,
    "h": 13.3
  },
  "luminance": 0.13959
}

Semantic roles & 50–950 ramp

primary

#BD3551

secondary

#84CABB

accent

#DFC048

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#16090A

muted

#847B7C

Preview Lab

Preview with #BD3551

Body copy rendered with the generated semantic roles for this colour.

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