#BD354F#BD354F

#BD354F is a mid, vivid red. Relative luminance 0.139; OKLCH L 54.0% C 0.172 H 14.2°. Best body text is #FFFFFF at 5.55:1 contrast (WCAG AA passes).

Color values

HEX	#BD354F
RGB	rgb(189, 53, 79)
HSL	hsl(349, 56%, 47%)
HSV	hsv(349, 72%, 74%)
CMYK	cmyk(0%, 72%, 58.2%, 25.9%)
CIE-LAB	lab(44.14, 55.38, 17.09)
CIE-LCH	lch(44.14, 57.95, 17.15°)
OKLab	oklab(54.01% 0.1666 0.0423)
OKLCH	oklch(54.01% 0.172 14.2)
XYZ	xyz(23.6729, 13.9329, 8.8384)
Luminance	0.1393 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD354F #35BDA3

analogous

#BD3593 #BD354F #BD5F35

triadic

#BD354F #4FBD35 #354FBD

tetradic

#BD354F #93BD35 #35BDA3 #5F35BD

square

#BD354F #93BD35 #35BDA3 #5F35BD

split-complementary

#BD354F #35BD5F #3593BD

monochromatic

#5D1A27 #8D283B #BD354F #D25D74 #DF8D9D

Accessibility & contrast

On white

5.55

#BD354F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.79

#BD354F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD354F

5.55:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD354F	#FFFFFF	#000000	##FFFFFF
##BD354F	1.00	5.55	3.79	5.55
#FFFFFF	5.55	1.00	21.00	1.00
#000000	3.79	21.00	1.00	21.00
##FFFFFF	5.55	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#59564F

Deuteranopia (green-blind)

#7B734B

Tritanopia (blue-blind)

#CF0F40

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bd354f;
/* rgb */ color: rgb(189, 53, 79);
/* oklch */ color: oklch(54.0% 0.172 14.2);

Tailwind

colors: {
  custom: {
    50: '#d87680',
    500: '#bd354f',
    950: '#000000',
  },
}

SCSS

$custom: #bd354f;
$custom-light: #d87680;
$custom-dark: #000000;

JSON

{
  "hex": "#bd354f",
  "rgb": {
    "r": 189,
    "g": 53,
    "b": 79
  },
  "hsl": {
    "h": 348.529,
    "s": 56.198,
    "l": 47.451
  },
  "oklch": {
    "l": 0.54011,
    "c": 0.17185,
    "h": 14.2
  },
  "luminance": 0.1393
}

Semantic roles & 50–950 ramp

primary

#BD354F

secondary

#84CABC

accent

#DFC348

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#16090A

muted

#847B7C

Preview Lab

Preview with #BD354F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →