#BD354E#BD354E

#BD354E is a mid, vivid red. Relative luminance 0.139; OKLCH L 54.0% C 0.172 H 14.7°. Best body text is #FFFFFF at 5.55:1 contrast (WCAG AA passes).

Color values

HEX	#BD354E
RGB	rgb(189, 53, 78)
HSL	hsl(349, 56%, 47%)
HSV	hsv(349, 72%, 74%)
CMYK	cmyk(0%, 72%, 58.7%, 25.9%)
CIE-LAB	lab(44.12, 55.31, 17.68)
CIE-LCH	lch(44.12, 58.06, 17.72°)
OKLab	oklab(53.99% 0.1662 0.0436)
OKLCH	oklch(53.99% 0.172 14.7)
XYZ	xyz(23.6368, 13.9184, 8.6481)
Luminance	0.1391 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD354E #35BDA4

analogous

#BD3592 #BD354E #BD6035

triadic

#BD354E #4EBD35 #354EBD

tetradic

#BD354E #92BD35 #35BDA4 #6035BD

square

#BD354E #92BD35 #35BDA4 #6035BD

split-complementary

#BD354E #35BD60 #3592BD

monochromatic

#5D1A27 #8D283A #BD354E #D25D73 #DF8D9C

Accessibility & contrast

On white

5.55

#BD354E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.78

#BD354E on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD354E

5.55:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD354E	#FFFFFF	#000000	##FFFFFF
##BD354E	1.00	5.55	3.78	5.55
#FFFFFF	5.55	1.00	21.00	1.00
#000000	3.78	21.00	1.00	21.00
##FFFFFF	5.55	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#59564E

Deuteranopia (green-blind)

#7C734A

Tritanopia (blue-blind)

#CF0E3F

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bd354e;
/* rgb */ color: rgb(189, 53, 78);
/* oklch */ color: oklch(54.0% 0.172 14.7);

Tailwind

colors: {
  custom: {
    50: '#d8767f',
    500: '#bd354e',
    950: '#000000',
  },
}

SCSS

$custom: #bd354e;
$custom-light: #d8767f;
$custom-dark: #000000;

JSON

{
  "hex": "#bd354e",
  "rgb": {
    "r": 189,
    "g": 53,
    "b": 78
  },
  "hsl": {
    "h": 348.971,
    "s": 56.198,
    "l": 47.451
  },
  "oklch": {
    "l": 0.53988,
    "c": 0.1718,
    "h": 14.7
  },
  "luminance": 0.13915
}

Semantic roles & 50–950 ramp

primary

#BD354E

secondary

#84CABD

accent

#DFC448

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#16090A

muted

#847B7C

Preview Lab

Preview with #BD354E

Body copy rendered with the generated semantic roles for this colour.

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