#BD354D#BD354D

#BD354D is a mid, vivid red. Relative luminance 0.139; OKLCH L 54.0% C 0.172 H 15.2°. Best body text is #FFFFFF at 5.56:1 contrast (WCAG AA passes).

Color values

HEX	#BD354D
RGB	rgb(189, 53, 77)
HSL	hsl(349, 56%, 47%)
HSV	hsv(349, 72%, 74%)
CMYK	cmyk(0%, 72%, 59.3%, 25.9%)
CIE-LAB	lab(44.10, 55.24, 18.27)
CIE-LCH	lch(44.10, 58.18, 18.30°)
OKLab	oklab(53.97% 0.1658 0.0449)
OKLCH	oklch(53.97% 0.172 15.2)
XYZ	xyz(23.6012, 13.9042, 8.4608)
Luminance	0.1390 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD354D #35BDA5

analogous

#BD3591 #BD354D #BD6135

triadic

#BD354D #4DBD35 #354DBD

tetradic

#BD354D #91BD35 #35BDA5 #6135BD

square

#BD354D #91BD35 #35BDA5 #6135BD

split-complementary

#BD354D #35BD61 #3591BD

monochromatic

#5D1A26 #8D283A #BD354D #D25D72 #DF8D9C

Accessibility & contrast

On white

5.56

#BD354D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.78

#BD354D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD354D

5.56:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD354D	#FFFFFF	#000000	##FFFFFF
##BD354D	1.00	5.56	3.78	5.56
#FFFFFF	5.56	1.00	21.00	1.00
#000000	3.78	21.00	1.00	21.00
##FFFFFF	5.56	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#59564D

Deuteranopia (green-blind)

#7C7349

Tritanopia (blue-blind)

#CF0D3F

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bd354d;
/* rgb */ color: rgb(189, 53, 77);
/* oklch */ color: oklch(54.0% 0.172 15.2);

Tailwind

colors: {
  custom: {
    50: '#d8767e',
    500: '#bd354d',
    950: '#000000',
  },
}

SCSS

$custom: #bd354d;
$custom-light: #d8767e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd354d",
  "rgb": {
    "r": 189,
    "g": 53,
    "b": 77
  },
  "hsl": {
    "h": 349.412,
    "s": 56.198,
    "l": 47.451
  },
  "oklch": {
    "l": 0.53967,
    "c": 0.17176,
    "h": 15.2
  },
  "luminance": 0.13901
}

Semantic roles & 50–950 ramp

primary

#BD354D

secondary

#84CABD

accent

#DFC548

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#16090A

muted

#847B7C

Preview Lab

Preview with #BD354D

Body copy rendered with the generated semantic roles for this colour.

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