#BD354C#BD354C

#BD354C is a mid, vivid red. Relative luminance 0.139; OKLCH L 53.9% C 0.172 H 15.6°. Best body text is #FFFFFF at 5.56:1 contrast (WCAG AA passes).

Color values

HEX	#BD354C
RGB	rgb(189, 53, 76)
HSL	hsl(350, 56%, 47%)
HSV	hsv(350, 72%, 74%)
CMYK	cmyk(0%, 72%, 59.8%, 25.9%)
CIE-LAB	lab(44.08, 55.17, 18.86)
CIE-LCH	lch(44.08, 58.30, 18.87°)
OKLab	oklab(53.95% 0.1654 0.0463)
OKLCH	oklch(53.95% 0.172 15.6)
XYZ	xyz(23.5662, 13.8902, 8.2762)
Luminance	0.1389 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD354C #35BDA6

analogous

#BD3590 #BD354C #BD6235

triadic

#BD354C #4CBD35 #354CBD

tetradic

#BD354C #90BD35 #35BDA6 #6235BD

square

#BD354C #90BD35 #35BDA6 #6235BD

split-complementary

#BD354C #35BD62 #3590BD

monochromatic

#5D1A26 #8D2839 #BD354C #D25D71 #DF8D9B

Accessibility & contrast

On white

5.56

#BD354C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.78

#BD354C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD354C

5.56:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD354C	#FFFFFF	#000000	##FFFFFF
##BD354C	1.00	5.56	3.78	5.56
#FFFFFF	5.56	1.00	21.00	1.00
#000000	3.78	21.00	1.00	21.00
##FFFFFF	5.56	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#59564C

Deuteranopia (green-blind)

#7C7348

Tritanopia (blue-blind)

#CF0D3F

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bd354c;
/* rgb */ color: rgb(189, 53, 76);
/* oklch */ color: oklch(53.9% 0.172 15.6);

Tailwind

colors: {
  custom: {
    50: '#d8767d',
    500: '#bd354c',
    950: '#000000',
  },
}

SCSS

$custom: #bd354c;
$custom-light: #d8767d;
$custom-dark: #000000;

JSON

{
  "hex": "#bd354c",
  "rgb": {
    "r": 189,
    "g": 53,
    "b": 76
  },
  "hsl": {
    "h": 349.853,
    "s": 56.198,
    "l": 47.451
  },
  "oklch": {
    "l": 0.53945,
    "c": 0.17174,
    "h": 15.6
  },
  "luminance": 0.13887
}

Semantic roles & 50–950 ramp

primary

#BD354C

secondary

#84CABE

accent

#DFC648

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160909

muted

#847B7B

Preview Lab

Preview with #BD354C

Body copy rendered with the generated semantic roles for this colour.

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