#BD354B#BD354B

#BD354B is a mid, vivid red. Relative luminance 0.139; OKLCH L 53.9% C 0.172 H 16.1°. Best body text is #FFFFFF at 5.56:1 contrast (WCAG AA passes).

Color values

HEX	#BD354B
RGB	rgb(189, 53, 75)
HSL	hsl(350, 56%, 47%)
HSV	hsv(350, 72%, 74%)
CMYK	cmyk(0%, 72%, 60.3%, 25.9%)
CIE-LAB	lab(44.06, 55.10, 19.45)
CIE-LCH	lch(44.06, 58.43, 19.44°)
OKLab	oklab(53.92% 0.165 0.0476)
OKLCH	oklch(53.92% 0.172 16.1)
XYZ	xyz(23.5317, 13.8764, 8.0946)
Luminance	0.1387 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD354B #35BDA7

analogous

#BD358F #BD354B #BD6335

triadic

#BD354B #4BBD35 #354BBD

tetradic

#BD354B #8FBD35 #35BDA7 #6335BD

square

#BD354B #8FBD35 #35BDA7 #6335BD

split-complementary

#BD354B #35BD63 #358FBD

monochromatic

#5D1A25 #8D2838 #BD354B #D25D70 #DF8D9B

Accessibility & contrast

On white

5.56

#BD354B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.77

#BD354B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD354B

5.56:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD354B	#FFFFFF	#000000	##FFFFFF
##BD354B	1.00	5.56	3.77	5.56
#FFFFFF	5.56	1.00	21.00	1.00
#000000	3.77	21.00	1.00	21.00
##FFFFFF	5.56	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#59564B

Deuteranopia (green-blind)

#7C7247

Tritanopia (blue-blind)

#CF0C3E

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bd354b;
/* rgb */ color: rgb(189, 53, 75);
/* oklch */ color: oklch(53.9% 0.172 16.1);

Tailwind

colors: {
  custom: {
    50: '#d8767d',
    500: '#bd354b',
    950: '#000000',
  },
}

SCSS

$custom: #bd354b;
$custom-light: #d8767d;
$custom-dark: #000000;

JSON

{
  "hex": "#bd354b",
  "rgb": {
    "r": 189,
    "g": 53,
    "b": 75
  },
  "hsl": {
    "h": 350.294,
    "s": 56.198,
    "l": 47.451
  },
  "oklch": {
    "l": 0.53924,
    "c": 0.17171,
    "h": 16.1
  },
  "luminance": 0.13873
}

Semantic roles & 50–950 ramp

primary

#BD354B

secondary

#84CABE

accent

#DFC748

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160909

muted

#847B7B

Preview Lab

Preview with #BD354B

Body copy rendered with the generated semantic roles for this colour.

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