#BD354A#BD354A

#BD354A is a mid, vivid red. Relative luminance 0.139; OKLCH L 53.9% C 0.172 H 16.5°. Best body text is #FFFFFF at 5.57:1 contrast (WCAG AA passes).

Color values

HEX	#BD354A
RGB	rgb(189, 53, 74)
HSL	hsl(351, 56%, 47%)
HSV	hsv(351, 72%, 74%)
CMYK	cmyk(0%, 72%, 60.8%, 25.9%)
CIE-LAB	lab(44.04, 55.04, 20.04)
CIE-LCH	lch(44.04, 58.57, 20.01°)
OKLab	oklab(53.9% 0.1646 0.0489)
OKLCH	oklch(53.9% 0.172 16.5)
XYZ	xyz(23.4978, 13.8628, 7.9157)
Luminance	0.1386 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD354A #35BDA8

analogous

#BD358E #BD354A #BD6435

triadic

#BD354A #4ABD35 #354ABD

tetradic

#BD354A #8EBD35 #35BDA8 #6435BD

square

#BD354A #8EBD35 #35BDA8 #6435BD

split-complementary

#BD354A #35BD64 #358EBD

monochromatic

#5D1A25 #8D2837 #BD354A #D25D6F #DF8D9A

Accessibility & contrast

On white

5.57

#BD354A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.77

#BD354A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD354A

5.57:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD354A	#FFFFFF	#000000	##FFFFFF
##BD354A	1.00	5.57	3.77	5.57
#FFFFFF	5.57	1.00	21.00	1.00
#000000	3.77	21.00	1.00	21.00
##FFFFFF	5.57	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#59564A

Deuteranopia (green-blind)

#7C7246

Tritanopia (blue-blind)

#CF0B3E

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bd354a;
/* rgb */ color: rgb(189, 53, 74);
/* oklch */ color: oklch(53.9% 0.172 16.5);

Tailwind

colors: {
  custom: {
    50: '#d8767c',
    500: '#bd354a',
    950: '#000000',
  },
}

SCSS

$custom: #bd354a;
$custom-light: #d8767c;
$custom-dark: #000000;

JSON

{
  "hex": "#bd354a",
  "rgb": {
    "r": 189,
    "g": 53,
    "b": 74
  },
  "hsl": {
    "h": 350.735,
    "s": 56.198,
    "l": 47.451
  },
  "oklch": {
    "l": 0.53903,
    "c": 0.1717,
    "h": 16.5
  },
  "luminance": 0.13859
}

Semantic roles & 50–950 ramp

primary

#BD354A

secondary

#84CABF

accent

#DFC848

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160909

muted

#847B7B

Preview Lab

Preview with #BD354A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →