#BD3549#BD3549

#BD3549 is a mid, vivid red. Relative luminance 0.138; OKLCH L 53.9% C 0.172 H 17.0°. Best body text is #FFFFFF at 5.57:1 contrast (WCAG AA passes).

Color values

HEX	#BD3549
RGB	rgb(189, 53, 73)
HSL	hsl(351, 56%, 47%)
HSV	hsv(351, 72%, 74%)
CMYK	cmyk(0%, 72%, 61.4%, 25.9%)
CIE-LAB	lab(44.02, 54.97, 20.63)
CIE-LCH	lch(44.02, 58.71, 20.57°)
OKLab	oklab(53.88% 0.1642 0.0501)
OKLCH	oklch(53.88% 0.172 17)
XYZ	xyz(23.4643, 13.8494, 7.7397)
Luminance	0.1385 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3549 #35BDA9

analogous

#BD358D #BD3549 #BD6535

triadic

#BD3549 #49BD35 #3549BD

tetradic

#BD3549 #8DBD35 #35BDA9 #6535BD

square

#BD3549 #8DBD35 #35BDA9 #6535BD

split-complementary

#BD3549 #35BD65 #358DBD

monochromatic

#5D1A24 #8D2837 #BD3549 #D25D6F #DF8D99

Accessibility & contrast

On white

5.57

#BD3549 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.77

#BD3549 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3549

5.57:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3549	#FFFFFF	#000000	##FFFFFF
##BD3549	1.00	5.57	3.77	5.57
#FFFFFF	5.57	1.00	21.00	1.00
#000000	3.77	21.00	1.00	21.00
##FFFFFF	5.57	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5A5649

Deuteranopia (green-blind)

#7C7245

Tritanopia (blue-blind)

#CF0A3D

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bd3549;
/* rgb */ color: rgb(189, 53, 73);
/* oklch */ color: oklch(53.9% 0.172 17.0);

Tailwind

colors: {
  custom: {
    50: '#d8767b',
    500: '#bd3549',
    950: '#000000',
  },
}

SCSS

$custom: #bd3549;
$custom-light: #d8767b;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3549",
  "rgb": {
    "r": 189,
    "g": 53,
    "b": 73
  },
  "hsl": {
    "h": 351.176,
    "s": 56.198,
    "l": 47.451
  },
  "oklch": {
    "l": 0.53882,
    "c": 0.17168,
    "h": 17
  },
  "luminance": 0.13846
}

Semantic roles & 50–950 ramp

primary

#BD3549

secondary

#84CABF

accent

#DFC948

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160909

muted

#847B7B

Preview Lab

Preview with #BD3549

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →