#BD3548#BD3548

#BD3548 is a mid, vivid red. Relative luminance 0.138; OKLCH L 53.9% C 0.172 H 17.4°. Best body text is #FFFFFF at 5.58:1 contrast (WCAG AA passes).

Color values

HEX	#BD3548
RGB	rgb(189, 53, 72)
HSL	hsl(352, 56%, 47%)
HSV	hsv(352, 72%, 74%)
CMYK	cmyk(0%, 72%, 61.9%, 25.9%)
CIE-LAB	lab(44.00, 54.90, 21.22)
CIE-LCH	lch(44.00, 58.86, 21.13°)
OKLab	oklab(53.86% 0.1638 0.0514)
OKLCH	oklch(53.86% 0.172 17.4)
XYZ	xyz(23.4314, 13.8363, 7.5665)
Luminance	0.1383 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3548 #35BDAA

analogous

#BD358C #BD3548 #BD6635

triadic

#BD3548 #48BD35 #3548BD

tetradic

#BD3548 #8CBD35 #35BDAA #6635BD

square

#BD3548 #8CBD35 #35BDAA #6635BD

split-complementary

#BD3548 #35BD66 #358CBD

monochromatic

#5D1A24 #8D2836 #BD3548 #D25D6E #DF8D99

Accessibility & contrast

On white

5.58

#BD3548 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.77

#BD3548 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3548

5.58:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3548	#FFFFFF	#000000	##FFFFFF
##BD3548	1.00	5.58	3.77	5.58
#FFFFFF	5.58	1.00	21.00	1.00
#000000	3.77	21.00	1.00	21.00
##FFFFFF	5.58	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5A5648

Deuteranopia (green-blind)

#7C7244

Tritanopia (blue-blind)

#CF093D

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bd3548;
/* rgb */ color: rgb(189, 53, 72);
/* oklch */ color: oklch(53.9% 0.172 17.4);

Tailwind

colors: {
  custom: {
    50: '#d8767a',
    500: '#bd3548',
    950: '#000000',
  },
}

SCSS

$custom: #bd3548;
$custom-light: #d8767a;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3548",
  "rgb": {
    "r": 189,
    "g": 53,
    "b": 72
  },
  "hsl": {
    "h": 351.618,
    "s": 56.198,
    "l": 47.451
  },
  "oklch": {
    "l": 0.53862,
    "c": 0.17169,
    "h": 17.4
  },
  "luminance": 0.13833
}

Semantic roles & 50–950 ramp

primary

#BD3548

secondary

#84CAC0

accent

#DFCA48

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160909

muted

#847B7B

Preview Lab

Preview with #BD3548

Body copy rendered with the generated semantic roles for this colour.

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