#BD3546#BD3546
#BD3546 is a mid, vivid red. Relative luminance 0.138; OKLCH L 53.8% C 0.172 H 18.3°. Best body text is #FFFFFF at 5.58:1 contrast (WCAG AA passes).
Color values
| HEX | #BD3546 |
|---|---|
| RGB | rgb(189, 53, 70) |
| HSL | hsl(353, 56%, 47%) |
| HSV | hsv(353, 72%, 74%) |
| CMYK | cmyk(0%, 72%, 63%, 25.9%) |
| CIE-LAB | lab(43.96, 54.78, 22.40) |
| CIE-LCH | lch(43.96, 59.18, 22.24°) |
| OKLab | oklab(53.82% 0.163 0.054) |
| OKLCH | oklch(53.82% 0.172 18.3) |
| XYZ | xyz(23.3673, 13.8106, 7.2284) |
| Luminance | 0.1381 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cardinal
#C41E3A
ΔE00 3.06
Dusty Red
#B9484E
ΔE00 3.49
Dull Red
#BB3F3F
ΔE00 4.14
Rose Red
#BE013C
ΔE00 4.65
Ruby
#CA0147
ΔE00 4.68
Cherry (survey)
#CF0234
ΔE00 4.97
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD3546 #35BDAC
analogous
#BD358A #BD3546 #BD6835
triadic
#BD3546 #46BD35 #3546BD
tetradic
#BD3546 #8ABD35 #35BDAC #6835BD
square
#BD3546 #8ABD35 #35BDAC #6835BD
split-complementary
#BD3546 #35BD68 #358ABD
monochromatic
#5D1A23 #8D2834 #BD3546 #D25D6C #DF8D98
Accessibility & contrast
On white
5.58
#BD3546 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.76
#BD3546 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD3546
5.58:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD3546 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD3546 | 1.00 | 5.58 | 3.76 | 5.58 |
| #FFFFFF | 5.58 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.76 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.58 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5A5646
Deuteranopia (green-blind)
#7D7242
Tritanopia (blue-blind)
#CF073C
Achromatopsia (no color)
#686868
Design tokens & code
CSS
--color: #bd3546; /* rgb */ color: rgb(189, 53, 70); /* oklch */ color: oklch(53.8% 0.172 18.3);
Tailwind
colors: {
custom: {
50: '#d87679',
500: '#bd3546',
950: '#000000',
},
}SCSS
$custom: #bd3546; $custom-light: #d87679; $custom-dark: #000000;
JSON
{
"hex": "#bd3546",
"rgb": {
"r": 189,
"g": 53,
"b": 70
},
"hsl": {
"h": 352.5,
"s": 56.198,
"l": 47.451
},
"oklch": {
"l": 0.53822,
"c": 0.17172,
"h": 18.3
},
"luminance": 0.13807
}Semantic roles & 50–950 ramp
primary
#BD3546
secondary
#84CAC1
accent
#DFCD48
background
#FEF7F7
surface
#FCEEED
border
#D5C9C8
text
#160909
muted
#847B7B