#BD3543#BD3543

#BD3543 is a mid, vivid red. Relative luminance 0.138; OKLCH L 53.8% C 0.172 H 19.6°. Best body text is #FFFFFF at 5.59:1 contrast (WCAG AA passes).

Color values

HEX	#BD3543
RGB	rgb(189, 53, 67)
HSL	hsl(354, 56%, 47%)
HSV	hsv(354, 72%, 74%)
CMYK	cmyk(0%, 72%, 64.6%, 25.9%)
CIE-LAB	lab(43.91, 54.60, 24.16)
CIE-LCH	lch(43.91, 59.70, 23.87°)
OKLab	oklab(53.76% 0.1619 0.0577)
OKLCH	oklch(53.76% 0.172 19.6)
XYZ	xyz(23.2749, 13.7737, 6.7421)
Luminance	0.1377 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3543 #35BDAF

analogous

#BD3587 #BD3543 #BD6B35

triadic

#BD3543 #43BD35 #3543BD

tetradic

#BD3543 #87BD35 #35BDAF #6B35BD

square

#BD3543 #87BD35 #35BDAF #6B35BD

split-complementary

#BD3543 #35BD6B #3587BD

monochromatic

#5D1A21 #8D2832 #BD3543 #D25D69 #DF8D96

Accessibility & contrast

On white

5.59

#BD3543 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.75

#BD3543 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3543

5.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3543	#FFFFFF	#000000	##FFFFFF
##BD3543	1.00	5.59	3.75	5.59
#FFFFFF	5.59	1.00	21.00	1.00
#000000	3.75	21.00	1.00	21.00
##FFFFFF	5.59	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B5543

Deuteranopia (green-blind)

#7D723F

Tritanopia (blue-blind)

#CF053B

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bd3543;
/* rgb */ color: rgb(189, 53, 67);
/* oklch */ color: oklch(53.8% 0.172 19.6);

Tailwind

colors: {
  custom: {
    50: '#d87677',
    500: '#bd3543',
    950: '#000000',
  },
}

SCSS

$custom: #bd3543;
$custom-light: #d87677;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3543",
  "rgb": {
    "r": 189,
    "g": 53,
    "b": 67
  },
  "hsl": {
    "h": 353.824,
    "s": 56.198,
    "l": 47.451
  },
  "oklch": {
    "l": 0.53765,
    "c": 0.17182,
    "h": 19.6
  },
  "luminance": 0.1377
}

Semantic roles & 50–950 ramp

primary

#BD3543

secondary

#84CAC2

accent

#DFD048

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160908

muted

#847B7B

Preview Lab

Preview with #BD3543

Body copy rendered with the generated semantic roles for this colour.

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