#BD3542#BD3542

#BD3542 is a mid, vivid red. Relative luminance 0.138; OKLCH L 53.7% C 0.172 H 20.0°. Best body text is #FFFFFF at 5.60:1 contrast (WCAG AA passes).

Color values

HEX	#BD3542
RGB	rgb(189, 53, 66)
HSL	hsl(354, 56%, 47%)
HSV	hsv(354, 72%, 74%)
CMYK	cmyk(0%, 72%, 65.1%, 25.9%)
CIE-LAB	lab(43.89, 54.54, 24.75)
CIE-LCH	lch(43.89, 59.89, 24.41°)
OKLab	oklab(53.75% 0.1615 0.0589)
OKLCH	oklch(53.75% 0.172 20)
XYZ	xyz(23.2452, 13.7618, 6.5855)
Luminance	0.1376 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3542 #35BDB0

analogous

#BD3586 #BD3542 #BD6C35

triadic

#BD3542 #42BD35 #3542BD

tetradic

#BD3542 #86BD35 #35BDB0 #6C35BD

square

#BD3542 #86BD35 #35BDB0 #6C35BD

split-complementary

#BD3542 #35BD6C #3586BD

monochromatic

#5D1A21 #8D2831 #BD3542 #D25D69 #DF8D95

Accessibility & contrast

On white

5.60

#BD3542 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.75

#BD3542 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3542

5.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3542	#FFFFFF	#000000	##FFFFFF
##BD3542	1.00	5.60	3.75	5.60
#FFFFFF	5.60	1.00	21.00	1.00
#000000	3.75	21.00	1.00	21.00
##FFFFFF	5.60	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B5541

Deuteranopia (green-blind)

#7D723E

Tritanopia (blue-blind)

#CF043B

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bd3542;
/* rgb */ color: rgb(189, 53, 66);
/* oklch */ color: oklch(53.7% 0.172 20.0);

Tailwind

colors: {
  custom: {
    50: '#d87676',
    500: '#bd3542',
    950: '#000000',
  },
}

SCSS

$custom: #bd3542;
$custom-light: #d87676;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3542",
  "rgb": {
    "r": 189,
    "g": 53,
    "b": 66
  },
  "hsl": {
    "h": 354.265,
    "s": 56.198,
    "l": 47.451
  },
  "oklch": {
    "l": 0.53747,
    "c": 0.17187,
    "h": 20
  },
  "luminance": 0.13758
}

Semantic roles & 50–950 ramp

primary

#BD3542

secondary

#84CAC3

accent

#DFD148

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160908

muted

#847B7B

Preview Lab

Preview with #BD3542

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →