#BD3541#BD3541

#BD3541 is a mid, vivid red. Relative luminance 0.137; OKLCH L 53.7% C 0.172 H 20.5°. Best body text is #FFFFFF at 5.60:1 contrast (WCAG AA passes).

Color values

HEX	#BD3541
RGB	rgb(189, 53, 65)
HSL	hsl(355, 56%, 47%)
HSV	hsv(355, 72%, 74%)
CMYK	cmyk(0%, 72%, 65.6%, 25.9%)
CIE-LAB	lab(43.87, 54.48, 25.34)
CIE-LCH	lch(43.87, 60.08, 24.94°)
OKLab	oklab(53.73% 0.1611 0.0601)
OKLCH	oklch(53.73% 0.172 20.5)
XYZ	xyz(23.2160, 13.7501, 6.4316)
Luminance	0.1375 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3541 #35BDB1

analogous

#BD3585 #BD3541 #BD6D35

triadic

#BD3541 #41BD35 #3541BD

tetradic

#BD3541 #85BD35 #35BDB1 #6D35BD

square

#BD3541 #85BD35 #35BDB1 #6D35BD

split-complementary

#BD3541 #35BD6D #3585BD

monochromatic

#5D1A20 #8D2831 #BD3541 #D25D68 #DF8D95

Accessibility & contrast

On white

5.60

#BD3541 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.75

#BD3541 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3541

5.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3541	#FFFFFF	#000000	##FFFFFF
##BD3541	1.00	5.60	3.75	5.60
#FFFFFF	5.60	1.00	21.00	1.00
#000000	3.75	21.00	1.00	21.00
##FFFFFF	5.60	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B5540

Deuteranopia (green-blind)

#7D723D

Tritanopia (blue-blind)

#CF033B

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bd3541;
/* rgb */ color: rgb(189, 53, 65);
/* oklch */ color: oklch(53.7% 0.172 20.5);

Tailwind

colors: {
  custom: {
    50: '#d87675',
    500: '#bd3541',
    950: '#000000',
  },
}

SCSS

$custom: #bd3541;
$custom-light: #d87675;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3541",
  "rgb": {
    "r": 189,
    "g": 53,
    "b": 65
  },
  "hsl": {
    "h": 354.706,
    "s": 56.198,
    "l": 47.451
  },
  "oklch": {
    "l": 0.53729,
    "c": 0.17192,
    "h": 20.5
  },
  "luminance": 0.13747
}

Semantic roles & 50–950 ramp

primary

#BD3541

secondary

#84CAC3

accent

#DFD248

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160908

muted

#847B7B

Preview Lab

Preview with #BD3541

Body copy rendered with the generated semantic roles for this colour.

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