#BD3540#BD3540

#BD3540 is a mid, vivid red. Relative luminance 0.137; OKLCH L 53.7% C 0.172 H 20.9°. Best body text is #FFFFFF at 5.60:1 contrast (WCAG AA passes).

Color values

HEX	#BD3540
RGB	rgb(189, 53, 64)
HSL	hsl(355, 56%, 47%)
HSV	hsv(355, 72%, 74%)
CMYK	cmyk(0%, 72%, 66.1%, 25.9%)
CIE-LAB	lab(43.86, 54.42, 25.92)
CIE-LCH	lch(43.86, 60.28, 25.47°)
OKLab	oklab(53.71% 0.1607 0.0613)
OKLCH	oklch(53.71% 0.172 20.9)
XYZ	xyz(23.1872, 13.7386, 6.2804)
Luminance	0.1373 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3540 #35BDB2

analogous

#BD3584 #BD3540 #BD6E35

triadic

#BD3540 #40BD35 #3540BD

tetradic

#BD3540 #84BD35 #35BDB2 #6E35BD

square

#BD3540 #84BD35 #35BDB2 #6E35BD

split-complementary

#BD3540 #35BD6E #3584BD

monochromatic

#5D1A20 #8D2830 #BD3540 #D25D67 #DF8D94

Accessibility & contrast

On white

5.60

#BD3540 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.75

#BD3540 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3540

5.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3540	#FFFFFF	#000000	##FFFFFF
##BD3540	1.00	5.60	3.75	5.60
#FFFFFF	5.60	1.00	21.00	1.00
#000000	3.75	21.00	1.00	21.00
##FFFFFF	5.60	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B553F

Deuteranopia (green-blind)

#7D723C

Tritanopia (blue-blind)

#CF033A

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bd3540;
/* rgb */ color: rgb(189, 53, 64);
/* oklch */ color: oklch(53.7% 0.172 20.9);

Tailwind

colors: {
  custom: {
    50: '#d87674',
    500: '#bd3540',
    950: '#000000',
  },
}

SCSS

$custom: #bd3540;
$custom-light: #d87674;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3540",
  "rgb": {
    "r": 189,
    "g": 53,
    "b": 64
  },
  "hsl": {
    "h": 355.147,
    "s": 56.198,
    "l": 47.451
  },
  "oklch": {
    "l": 0.53711,
    "c": 0.17198,
    "h": 20.9
  },
  "luminance": 0.13735
}

Semantic roles & 50–950 ramp

primary

#BD3540

secondary

#84CAC4

accent

#DFD348

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160908

muted

#847B7B

Preview Lab

Preview with #BD3540

Body copy rendered with the generated semantic roles for this colour.

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