#BD353F#BD353F
#BD353F is a mid, vivid red. Relative luminance 0.137; OKLCH L 53.7% C 0.172 H 21.3°. Best body text is #FFFFFF at 5.61:1 contrast (WCAG AA passes).
Color values
| HEX | #BD353F |
|---|---|
| RGB | rgb(189, 53, 63) |
| HSL | hsl(356, 56%, 47%) |
| HSV | hsv(356, 72%, 74%) |
| CMYK | cmyk(0%, 72%, 66.7%, 25.9%) |
| CIE-LAB | lab(43.84, 54.37, 26.51) |
| CIE-LCH | lch(43.84, 60.49, 26.00°) |
| OKLab | oklab(53.69% 0.1603 0.0625) |
| OKLCH | oklch(53.69% 0.172 21.3) |
| XYZ | xyz(23.1590, 13.7273, 6.1318) |
| Luminance | 0.1372 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dull Red
#BB3F3F
ΔE00 2.32
Cardinal
#C41E3A
ΔE00 2.61
Dusty Red
#B9484E
ΔE00 3.88
Reddish
#C44240
ΔE00 3.93
Cherry (survey)
#CF0234
ΔE00 4.05
Lipstick Red
#C0022F
ΔE00 4.44
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD353F #35BDB3
analogous
#BD3583 #BD353F #BD6F35
triadic
#BD353F #3FBD35 #353FBD
tetradic
#BD353F #83BD35 #35BDB3 #6F35BD
square
#BD353F #83BD35 #35BDB3 #6F35BD
split-complementary
#BD353F #35BD6F #3583BD
monochromatic
#5D1A1F #8D282F #BD353F #D25D66 #DF8D93
Accessibility & contrast
On white
5.61
#BD353F on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.74
#BD353F on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD353F
5.61:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD353F | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD353F | 1.00 | 5.61 | 3.74 | 5.61 |
| #FFFFFF | 5.61 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.74 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.61 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5B553E
Deuteranopia (green-blind)
#7D723B
Tritanopia (blue-blind)
#CF023A
Achromatopsia (no color)
#686868
Design tokens & code
CSS
--color: #bd353f; /* rgb */ color: rgb(189, 53, 63); /* oklch */ color: oklch(53.7% 0.172 21.3);
Tailwind
colors: {
custom: {
50: '#d87674',
500: '#bd353f',
950: '#000000',
},
}SCSS
$custom: #bd353f; $custom-light: #d87674; $custom-dark: #000000;
JSON
{
"hex": "#bd353f",
"rgb": {
"r": 189,
"g": 53,
"b": 63
},
"hsl": {
"h": 355.588,
"s": 56.198,
"l": 47.451
},
"oklch": {
"l": 0.53693,
"c": 0.17205,
"h": 21.3
},
"luminance": 0.13724
}Semantic roles & 50–950 ramp
primary
#BD353F
secondary
#84CAC4
accent
#DFD448
background
#FEF7F7
surface
#FCEEED
border
#D5C9C8
text
#160908
muted
#847B7B