#BD353E#BD353E
#BD353E is a mid, vivid red. Relative luminance 0.137; OKLCH L 53.7% C 0.172 H 21.7°. Best body text is #FFFFFF at 5.61:1 contrast (WCAG AA passes).
Color values
| HEX | #BD353E |
|---|---|
| RGB | rgb(189, 53, 62) |
| HSL | hsl(356, 56%, 47%) |
| HSV | hsv(356, 72%, 74%) |
| CMYK | cmyk(0%, 72%, 67.2%, 25.9%) |
| CIE-LAB | lab(43.82, 54.31, 27.10) |
| CIE-LCH | lch(43.82, 60.70, 26.51°) |
| OKLab | oklab(53.68% 0.1599 0.0637) |
| OKLCH | oklch(53.68% 0.172 21.7) |
| XYZ | xyz(23.1314, 13.7162, 5.9860) |
| Luminance | 0.1371 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dull Red
#BB3F3F
ΔE00 2.12
Cardinal
#C41E3A
ΔE00 2.70
Reddish
#C44240
ΔE00 3.76
Cherry (survey)
#CF0234
ΔE00 4.01
Dusty Red
#B9484E
ΔE00 4.02
Lipstick Red
#C0022F
ΔE00 4.39
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD353E #35BDB4
analogous
#BD3582 #BD353E #BD7035
triadic
#BD353E #3EBD35 #353EBD
tetradic
#BD353E #82BD35 #35BDB4 #7035BD
square
#BD353E #82BD35 #35BDB4 #7035BD
split-complementary
#BD353E #35BD70 #3582BD
monochromatic
#5D1A1F #8D282E #BD353E #D25D65 #DF8D93
Accessibility & contrast
On white
5.61
#BD353E on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.74
#BD353E on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD353E
5.61:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD353E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD353E | 1.00 | 5.61 | 3.74 | 5.61 |
| #FFFFFF | 5.61 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.74 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.61 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5B553D
Deuteranopia (green-blind)
#7D723A
Tritanopia (blue-blind)
#D0013A
Achromatopsia (no color)
#686868
Design tokens & code
CSS
--color: #bd353e; /* rgb */ color: rgb(189, 53, 62); /* oklch */ color: oklch(53.7% 0.172 21.7);
Tailwind
colors: {
custom: {
50: '#d97673',
500: '#bd353e',
950: '#000000',
},
}SCSS
$custom: #bd353e; $custom-light: #d97673; $custom-dark: #000000;
JSON
{
"hex": "#bd353e",
"rgb": {
"r": 189,
"g": 53,
"b": 62
},
"hsl": {
"h": 356.029,
"s": 56.198,
"l": 47.451
},
"oklch": {
"l": 0.53676,
"c": 0.17213,
"h": 21.7
},
"luminance": 0.13713
}Semantic roles & 50–950 ramp
primary
#BD353E
secondary
#84CAC5
accent
#DFD548
background
#FEF7F6
surface
#FCEEEC
border
#D5C9C7
text
#160908
muted
#847B7B