#BD353D#BD353D

#BD353D is a mid, vivid red. Relative luminance 0.137; OKLCH L 53.7% C 0.172 H 22.1°. Best body text is #FFFFFF at 5.61:1 contrast (WCAG AA passes).

Color values

HEX	#BD353D
RGB	rgb(189, 53, 61)
HSL	hsl(356, 56%, 47%)
HSV	hsv(356, 72%, 74%)
CMYK	cmyk(0%, 72%, 67.7%, 25.9%)
CIE-LAB	lab(43.81, 54.26, 27.68)
CIE-LCH	lch(43.81, 60.91, 27.03°)
OKLab	oklab(53.66% 0.1595 0.0648)
OKLCH	oklch(53.66% 0.172 22.1)
XYZ	xyz(23.1042, 13.7054, 5.8428)
Luminance	0.1370 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD353D #35BDB5

analogous

#BD3581 #BD353D #BD7135

triadic

#BD353D #3DBD35 #353DBD

tetradic

#BD353D #81BD35 #35BDB5 #7135BD

square

#BD353D #81BD35 #35BDB5 #7135BD

split-complementary

#BD353D #35BD71 #3581BD

monochromatic

#5D1A1E #8D282E #BD353D #D25D64 #DF8D92

Accessibility & contrast

On white

5.61

#BD353D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.74

#BD353D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD353D

5.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD353D	#FFFFFF	#000000	##FFFFFF
##BD353D	1.00	5.61	3.74	5.61
#FFFFFF	5.61	1.00	21.00	1.00
#000000	3.74	21.00	1.00	21.00
##FFFFFF	5.61	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B553C

Deuteranopia (green-blind)

#7E7239

Tritanopia (blue-blind)

#D00039

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd353d;
/* rgb */ color: rgb(189, 53, 61);
/* oklch */ color: oklch(53.7% 0.172 22.1);

Tailwind

colors: {
  custom: {
    50: '#d97672',
    500: '#bd353d',
    950: '#000000',
  },
}

SCSS

$custom: #bd353d;
$custom-light: #d97672;
$custom-dark: #000000;

JSON

{
  "hex": "#bd353d",
  "rgb": {
    "r": 189,
    "g": 53,
    "b": 61
  },
  "hsl": {
    "h": 356.471,
    "s": 56.198,
    "l": 47.451
  },
  "oklch": {
    "l": 0.53659,
    "c": 0.1722,
    "h": 22.1
  },
  "luminance": 0.13702
}

Semantic roles & 50–950 ramp

primary

#BD353D

secondary

#84CAC5

accent

#DFD748

background

#FEF7F6

surface

#FCEEEC

border

#D5C9C7

text

#160908

muted

#847B7B

Preview Lab

Preview with #BD353D

Body copy rendered with the generated semantic roles for this colour.

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