#BD353C#BD353C

#BD353C is a mid, vivid red. Relative luminance 0.137; OKLCH L 53.6% C 0.172 H 22.5°. Best body text is #FFFFFF at 5.62:1 contrast (WCAG AA passes).

Color values

HEX	#BD353C
RGB	rgb(189, 53, 60)
HSL	hsl(357, 56%, 47%)
HSV	hsv(357, 72%, 74%)
CMYK	cmyk(0%, 72%, 68.3%, 25.9%)
CIE-LAB	lab(43.79, 54.20, 28.26)
CIE-LCH	lch(43.79, 61.13, 27.54°)
OKLab	oklab(53.64% 0.1592 0.066)
OKLCH	oklch(53.64% 0.172 22.5)
XYZ	xyz(23.0775, 13.6947, 5.7023)
Luminance	0.1369 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD353C #35BDB6

analogous

#BD3580 #BD353C #BD7235

triadic

#BD353C #3CBD35 #353CBD

tetradic

#BD353C #80BD35 #35BDB6 #7235BD

square

#BD353C #80BD35 #35BDB6 #7235BD

split-complementary

#BD353C #35BD72 #3580BD

monochromatic

#5D1A1E #8D282D #BD353C #D25D63 #DF8D91

Accessibility & contrast

On white

5.62

#BD353C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.74

#BD353C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD353C

5.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD353C	#FFFFFF	#000000	##FFFFFF
##BD353C	1.00	5.62	3.74	5.62
#FFFFFF	5.62	1.00	21.00	1.00
#000000	3.74	21.00	1.00	21.00
##FFFFFF	5.62	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B553B

Deuteranopia (green-blind)

#7E7238

Tritanopia (blue-blind)

#D00039

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd353c;
/* rgb */ color: rgb(189, 53, 60);
/* oklch */ color: oklch(53.6% 0.172 22.5);

Tailwind

colors: {
  custom: {
    50: '#d97671',
    500: '#bd353c',
    950: '#000000',
  },
}

SCSS

$custom: #bd353c;
$custom-light: #d97671;
$custom-dark: #000000;

JSON

{
  "hex": "#bd353c",
  "rgb": {
    "r": 189,
    "g": 53,
    "b": 60
  },
  "hsl": {
    "h": 356.912,
    "s": 56.198,
    "l": 47.451
  },
  "oklch": {
    "l": 0.53643,
    "c": 0.17229,
    "h": 22.5
  },
  "luminance": 0.13691
}

Semantic roles & 50–950 ramp

primary

#BD353C

secondary

#84CAC6

accent

#DFD848

background

#FEF7F6

surface

#FDEEEC

border

#D5C9C7

text

#160907

muted

#847B7A

Preview Lab

Preview with #BD353C

Body copy rendered with the generated semantic roles for this colour.

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