#BD3539#BD3539

#BD3539 is a mid, vivid red. Relative luminance 0.137; OKLCH L 53.6% C 0.173 H 23.7°. Best body text is #FFFFFF at 5.63:1 contrast (WCAG AA passes).

Color values

HEX	#BD3539
RGB	rgb(189, 53, 57)
HSL	hsl(358, 56%, 47%)
HSV	hsv(358, 72%, 74%)
CMYK	cmyk(0%, 72%, 69.8%, 25.9%)
CIE-LAB	lab(43.75, 54.05, 30.00)
CIE-LCH	lch(43.75, 61.82, 29.04°)
OKLab	oklab(53.6% 0.158 0.0694)
OKLCH	oklch(53.6% 0.173 23.7)
XYZ	xyz(23.0004, 13.6639, 5.2964)
Luminance	0.1366 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3539 #35BDB9

analogous

#BD357D #BD3539 #BD7535

triadic

#BD3539 #39BD35 #3539BD

tetradic

#BD3539 #7DBD35 #35BDB9 #7535BD

square

#BD3539 #7DBD35 #35BDB9 #7535BD

split-complementary

#BD3539 #35BD75 #357DBD

monochromatic

#5D1A1C #8D282B #BD3539 #D25D61 #DF8D90

Accessibility & contrast

On white

5.63

#BD3539 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.73

#BD3539 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3539

5.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3539	#FFFFFF	#000000	##FFFFFF
##BD3539	1.00	5.63	3.73	5.63
#FFFFFF	5.63	1.00	21.00	1.00
#000000	3.73	21.00	1.00	21.00
##FFFFFF	5.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5C5538

Deuteranopia (green-blind)

#7E7235

Tritanopia (blue-blind)

#D00038

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd3539;
/* rgb */ color: rgb(189, 53, 57);
/* oklch */ color: oklch(53.6% 0.173 23.7);

Tailwind

colors: {
  custom: {
    50: '#d9766f',
    500: '#bd3539',
    950: '#000000',
  },
}

SCSS

$custom: #bd3539;
$custom-light: #d9766f;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3539",
  "rgb": {
    "r": 189,
    "g": 53,
    "b": 57
  },
  "hsl": {
    "h": 358.235,
    "s": 56.198,
    "l": 47.451
  },
  "oklch": {
    "l": 0.53595,
    "c": 0.17259,
    "h": 23.7
  },
  "luminance": 0.1366
}

Semantic roles & 50–950 ramp

primary

#BD3539

secondary

#84CAC8

accent

#DFDB48

background

#FEF7F6

surface

#FDEEEC

border

#D5C9C7

text

#160907

muted

#847B7A

Preview Lab

Preview with #BD3539

Body copy rendered with the generated semantic roles for this colour.

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