#BD3538#BD3538

#BD3538 is a mid, vivid red. Relative luminance 0.137; OKLCH L 53.6% C 0.173 H 24.1°. Best body text is #FFFFFF at 5.63:1 contrast (WCAG AA passes).

Color values

HEX	#BD3538
RGB	rgb(189, 53, 56)
HSL	hsl(359, 56%, 47%)
HSV	hsv(359, 72%, 74%)
CMYK	cmyk(0%, 72%, 70.4%, 25.9%)
CIE-LAB	lab(43.73, 54.00, 30.58)
CIE-LCH	lch(43.73, 62.06, 29.52°)
OKLab	oklab(53.58% 0.1577 0.0705)
OKLCH	oklch(53.58% 0.173 24.1)
XYZ	xyz(22.9757, 13.6540, 5.1663)
Luminance	0.1365 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3538 #35BDBA

analogous

#BD357C #BD3538 #BD7635

triadic

#BD3538 #38BD35 #3538BD

tetradic

#BD3538 #7CBD35 #35BDBA #7635BD

square

#BD3538 #7CBD35 #35BDBA #7635BD

split-complementary

#BD3538 #35BD76 #357CBD

monochromatic

#5D1A1C #8D282A #BD3538 #D25D60 #DF8D8F

Accessibility & contrast

On white

5.63

#BD3538 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.73

#BD3538 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3538

5.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3538	#FFFFFF	#000000	##FFFFFF
##BD3538	1.00	5.63	3.73	5.63
#FFFFFF	5.63	1.00	21.00	1.00
#000000	3.73	21.00	1.00	21.00
##FFFFFF	5.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5C5537

Deuteranopia (green-blind)

#7E7234

Tritanopia (blue-blind)

#D00038

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd3538;
/* rgb */ color: rgb(189, 53, 56);
/* oklch */ color: oklch(53.6% 0.173 24.1);

Tailwind

colors: {
  custom: {
    50: '#d9766e',
    500: '#bd3538',
    950: '#000000',
  },
}

SCSS

$custom: #bd3538;
$custom-light: #d9766e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3538",
  "rgb": {
    "r": 189,
    "g": 53,
    "b": 56
  },
  "hsl": {
    "h": 358.676,
    "s": 56.198,
    "l": 47.451
  },
  "oklch": {
    "l": 0.5358,
    "c": 0.1727,
    "h": 24.1
  },
  "luminance": 0.13651
}

Semantic roles & 50–950 ramp

primary

#BD3538

secondary

#84CAC8

accent

#DFDC48

background

#FEF7F6

surface

#FDEEEC

border

#D5C9C7

text

#160907

muted

#847B7A

Preview Lab

Preview with #BD3538

Body copy rendered with the generated semantic roles for this colour.

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