#BD3537#BD3537

#BD3537 is a mid, vivid red. Relative luminance 0.136; OKLCH L 53.6% C 0.173 H 24.5°. Best body text is #FFFFFF at 5.63:1 contrast (WCAG AA passes).

Color values

HEX	#BD3537
RGB	rgb(189, 53, 55)
HSL	hsl(359, 56%, 47%)
HSV	hsv(359, 72%, 74%)
CMYK	cmyk(0%, 72%, 70.9%, 25.9%)
CIE-LAB	lab(43.72, 53.95, 31.16)
CIE-LCH	lch(43.72, 62.30, 30.01°)
OKLab	oklab(53.56% 0.1573 0.0716)
OKLCH	oklch(53.56% 0.173 24.5)
XYZ	xyz(22.9515, 13.6443, 5.0388)
Luminance	0.1364 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3537 #35BDBB

analogous

#BD357B #BD3537 #BD7735

triadic

#BD3537 #37BD35 #3537BD

tetradic

#BD3537 #7BBD35 #35BDBB #7735BD

square

#BD3537 #7BBD35 #35BDBB #7735BD

split-complementary

#BD3537 #35BD77 #357BBD

monochromatic

#5D1A1B #8D2829 #BD3537 #D25D5F #DF8D8E

Accessibility & contrast

On white

5.63

#BD3537 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.73

#BD3537 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3537

5.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3537	#FFFFFF	#000000	##FFFFFF
##BD3537	1.00	5.63	3.73	5.63
#FFFFFF	5.63	1.00	21.00	1.00
#000000	3.73	21.00	1.00	21.00
##FFFFFF	5.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5C5536

Deuteranopia (green-blind)

#7E7233

Tritanopia (blue-blind)

#D00037

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd3537;
/* rgb */ color: rgb(189, 53, 55);
/* oklch */ color: oklch(53.6% 0.173 24.5);

Tailwind

colors: {
  custom: {
    50: '#d9766e',
    500: '#bd3537',
    950: '#000000',
  },
}

SCSS

$custom: #bd3537;
$custom-light: #d9766e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3537",
  "rgb": {
    "r": 189,
    "g": 53,
    "b": 55
  },
  "hsl": {
    "h": 359.118,
    "s": 56.198,
    "l": 47.451
  },
  "oklch": {
    "l": 0.53564,
    "c": 0.17281,
    "h": 24.5
  },
  "luminance": 0.13641
}

Semantic roles & 50–950 ramp

primary

#BD3537

secondary

#84CAC9

accent

#DFDD48

background

#FEF7F6

surface

#FDEDEB

border

#D5C8C6

text

#160907

muted

#847B7A

Preview Lab

Preview with #BD3537

Body copy rendered with the generated semantic roles for this colour.

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