#BD3530#BD3530

#BD3530 is a mid, vivid red. Relative luminance 0.136; OKLCH L 53.5% C 0.174 H 27.0°. Best body text is #FFFFFF at 5.65:1 contrast (WCAG AA passes).

Color values

HEX	#BD3530
RGB	rgb(189, 53, 48)
HSL	hsl(2, 59%, 46%)
HSV	hsv(2, 75%, 74%)
CMYK	cmyk(0%, 72%, 74.6%, 25.9%)
CIE-LAB	lab(43.63, 53.64, 35.14)
CIE-LCH	lch(43.63, 64.12, 33.23°)
OKLab	oklab(53.47% 0.1548 0.0788)
OKLCH	oklch(53.47% 0.174 27)
XYZ	xyz(22.7955, 13.5819, 4.2170)
Luminance	0.1358 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3530 #30B8BD

analogous

#BD3072 #BD3530 #BD7C30

triadic

#BD3530 #30BD35 #3530BD

tetradic

#BD3530 #72BD30 #30B8BD #7C30BD

square

#BD3530 #72BD30 #30B8BD #7C30BD

split-complementary

#BD3530 #30BD7C #3072BD

monochromatic

#5B1A17 #8C2724 #BD3530 #D45B56 #E08A87

Accessibility & contrast

On white

5.65

#BD3530 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.72

#BD3530 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3530

5.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3530	#FFFFFF	#000000	##FFFFFF
##BD3530	1.00	5.65	3.72	5.65
#FFFFFF	5.65	1.00	21.00	1.00
#000000	3.72	21.00	1.00	21.00
##FFFFFF	5.65	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D542E

Deuteranopia (green-blind)

#7F722B

Tritanopia (blue-blind)

#D00035

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd3530;
/* rgb */ color: rgb(189, 53, 48);
/* oklch */ color: oklch(53.5% 0.174 27.0);

Tailwind

colors: {
  custom: {
    50: '#d97669',
    500: '#bd3530',
    950: '#000000',
  },
}

SCSS

$custom: #bd3530;
$custom-light: #d97669;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3530",
  "rgb": {
    "r": 189,
    "g": 53,
    "b": 48
  },
  "hsl": {
    "h": 2.128,
    "s": 59.494,
    "l": 46.471
  },
  "oklch": {
    "l": 0.53467,
    "c": 0.17371,
    "h": 27
  },
  "luminance": 0.13578
}

Semantic roles & 50–950 ramp

primary

#BD3530

secondary

#7FC7CA

accent

#DDE345

background

#FEF7F6

surface

#FDEDEB

border

#D5C8C6

text

#160906

muted

#847B7A

Preview Lab

Preview with #BD3530

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →