#BD352F#BD352F

#BD352F is a mid, vivid red. Relative luminance 0.136; OKLCH L 53.5% C 0.174 H 27.3°. Best body text is #FFFFFF at 5.65:1 contrast (WCAG AA passes).

Color values

HEX	#BD352F
RGB	rgb(189, 53, 47)
HSL	hsl(3, 60%, 46%)
HSV	hsv(3, 75%, 74%)
CMYK	cmyk(0%, 72%, 75.1%, 25.9%)
CIE-LAB	lab(43.62, 53.60, 35.70)
CIE-LCH	lch(43.62, 64.40, 33.67°)
OKLab	oklab(53.46% 0.1545 0.0798)
OKLCH	oklch(53.46% 0.174 27.3)
XYZ	xyz(22.7751, 13.5737, 4.1095)
Luminance	0.1357 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD352F #2FB7BD

analogous

#BD2F70 #BD352F #BD7C2F

triadic

#BD352F #2FBD35 #352FBD

tetradic

#BD352F #70BD2F #2FB7BD #7C2FBD

square

#BD352F #70BD2F #2FB7BD #7C2FBD

split-complementary

#BD352F #2FBD7C #2F70BD

monochromatic

#5B1A17 #8C2723 #BD352F #D55A55 #E18986

Accessibility & contrast

On white

5.65

#BD352F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.71

#BD352F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD352F

5.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD352F	#FFFFFF	#000000	##FFFFFF
##BD352F	1.00	5.65	3.71	5.65
#FFFFFF	5.65	1.00	21.00	1.00
#000000	3.71	21.00	1.00	21.00
##FFFFFF	5.65	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D542D

Deuteranopia (green-blind)

#7F722A

Tritanopia (blue-blind)

#D00035

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd352f;
/* rgb */ color: rgb(189, 53, 47);
/* oklch */ color: oklch(53.5% 0.174 27.3);

Tailwind

colors: {
  custom: {
    50: '#d97668',
    500: '#bd352f',
    950: '#000000',
  },
}

SCSS

$custom: #bd352f;
$custom-light: #d97668;
$custom-dark: #000000;

JSON

{
  "hex": "#bd352f",
  "rgb": {
    "r": 189,
    "g": 53,
    "b": 47
  },
  "hsl": {
    "h": 2.535,
    "s": 60.169,
    "l": 46.275
  },
  "oklch": {
    "l": 0.53455,
    "c": 0.17386,
    "h": 27.3
  },
  "luminance": 0.1357
}

Semantic roles & 50–950 ramp

primary

#BD352F

secondary

#7EC7CA

accent

#DDE344

background

#FEF7F6

surface

#FDEDEB

border

#D5C8C6

text

#160906

muted

#847B7A

Preview Lab

Preview with #BD352F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →