#BD352E#BD352E

#BD352E is a mid, vivid red. Relative luminance 0.136; OKLCH L 53.4% C 0.174 H 27.6°. Best body text is #FFFFFF at 5.66:1 contrast (WCAG AA passes).

Color values

HEX	#BD352E
RGB	rgb(189, 53, 46)
HSL	hsl(3, 61%, 46%)
HSV	hsv(3, 76%, 74%)
CMYK	cmyk(0%, 72%, 75.7%, 25.9%)
CIE-LAB	lab(43.60, 53.56, 36.25)
CIE-LCH	lch(43.60, 64.67, 34.10°)
OKLab	oklab(53.44% 0.1541 0.0807)
OKLCH	oklch(53.44% 0.174 27.6)
XYZ	xyz(22.7551, 13.5658, 4.0045)
Luminance	0.1356 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD352E #2EB6BD

analogous

#BD2E6E #BD352E #BD7C2E

triadic

#BD352E #2EBD35 #352EBD

tetradic

#BD352E #6EBD2E #2EB6BD #7C2EBD

square

#BD352E #6EBD2E #2EB6BD #7C2EBD

split-complementary

#BD352E #2EBD7C #2E6EBD

monochromatic

#5B1916 #8C2722 #BD352E #D55953 #E18984

Accessibility & contrast

On white

5.66

#BD352E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.71

#BD352E on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD352E

5.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD352E	#FFFFFF	#000000	##FFFFFF
##BD352E	1.00	5.66	3.71	5.66
#FFFFFF	5.66	1.00	21.00	1.00
#000000	3.71	21.00	1.00	21.00
##FFFFFF	5.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D542C

Deuteranopia (green-blind)

#7F7229

Tritanopia (blue-blind)

#D00035

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd352e;
/* rgb */ color: rgb(189, 53, 46);
/* oklch */ color: oklch(53.4% 0.174 27.6);

Tailwind

colors: {
  custom: {
    50: '#da7667',
    500: '#bd352e',
    950: '#000000',
  },
}

SCSS

$custom: #bd352e;
$custom-light: #da7667;
$custom-dark: #000000;

JSON

{
  "hex": "#bd352e",
  "rgb": {
    "r": 189,
    "g": 53,
    "b": 46
  },
  "hsl": {
    "h": 2.937,
    "s": 60.851,
    "l": 46.078
  },
  "oklch": {
    "l": 0.53442,
    "c": 0.174,
    "h": 27.6
  },
  "luminance": 0.13562
}

Semantic roles & 50–950 ramp

primary

#BD352E

secondary

#7CC7CA

accent

#DCE444

background

#FEF7F6

surface

#FDEDEB

border

#D5C8C6

text

#160906

muted

#847B7A

Preview Lab

Preview with #BD352E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →