#BD352D#BD352D

#BD352D is a mid, vivid red. Relative luminance 0.136; OKLCH L 53.4% C 0.174 H 28.0°. Best body text is #FFFFFF at 5.66:1 contrast (WCAG AA passes).

Color values

HEX	#BD352D
RGB	rgb(189, 53, 45)
HSL	hsl(3, 62%, 46%)
HSV	hsv(3, 76%, 74%)
CMYK	cmyk(0%, 72%, 76.2%, 25.9%)
CIE-LAB	lab(43.59, 53.52, 36.81)
CIE-LCH	lch(43.59, 64.95, 34.52°)
OKLab	oklab(53.43% 0.1538 0.0817)
OKLCH	oklch(53.43% 0.174 28)
XYZ	xyz(22.7356, 13.5580, 3.9019)
Luminance	0.1355 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD352D #2DB5BD

analogous

#BD2D6D #BD352D #BD7D2D

triadic

#BD352D #2DBD35 #352DBD

tetradic

#BD352D #6DBD2D #2DB5BD #7D2DBD

square

#BD352D #6DBD2D #2DB5BD #7D2DBD

split-complementary

#BD352D #2DBD7D #2D6DBD

monochromatic

#5A1915 #8C2721 #BD352D #D65952 #E18883

Accessibility & contrast

On white

5.66

#BD352D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.71

#BD352D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD352D

5.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD352D	#FFFFFF	#000000	##FFFFFF
##BD352D	1.00	5.66	3.71	5.66
#FFFFFF	5.66	1.00	21.00	1.00
#000000	3.71	21.00	1.00	21.00
##FFFFFF	5.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D542B

Deuteranopia (green-blind)

#7F7228

Tritanopia (blue-blind)

#D00035

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd352d;
/* rgb */ color: rgb(189, 53, 45);
/* oklch */ color: oklch(53.4% 0.174 28.0);

Tailwind

colors: {
  custom: {
    50: '#da7667',
    500: '#bd352d',
    950: '#000000',
  },
}

SCSS

$custom: #bd352d;
$custom-light: #da7667;
$custom-dark: #000000;

JSON

{
  "hex": "#bd352d",
  "rgb": {
    "r": 189,
    "g": 53,
    "b": 45
  },
  "hsl": {
    "h": 3.333,
    "s": 61.538,
    "l": 45.882
  },
  "oklch": {
    "l": 0.5343,
    "c": 0.17414,
    "h": 28
  },
  "luminance": 0.13554
}

Semantic roles & 50–950 ramp

primary

#BD352D

secondary

#7BC6CB

accent

#DCE543

background

#FEF7F6

surface

#FDEDEB

border

#D5C8C6

text

#160906

muted

#847B7A

Preview Lab

Preview with #BD352D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →