#BD352C#BD352C

#BD352C is a mid, vivid red. Relative luminance 0.135; OKLCH L 53.4% C 0.174 H 28.3°. Best body text is #FFFFFF at 5.66:1 contrast (WCAG AA passes).

Color values

HEX	#BD352C
RGB	rgb(189, 53, 44)
HSL	hsl(4, 62%, 46%)
HSV	hsv(4, 77%, 74%)
CMYK	cmyk(0%, 72%, 76.7%, 25.9%)
CIE-LAB	lab(43.58, 53.48, 37.36)
CIE-LCH	lch(43.58, 65.23, 34.94°)
OKLab	oklab(53.42% 0.1535 0.0826)
OKLCH	oklch(53.42% 0.174 28.3)
XYZ	xyz(22.7166, 13.5503, 3.8017)
Luminance	0.1355 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD352C #2CB4BD

analogous

#BD2C6B #BD352C #BD7D2C

triadic

#BD352C #2CBD35 #352CBD

tetradic

#BD352C #6BBD2C #2CB4BD #7D2CBD

square

#BD352C #6BBD2C #2CB4BD #7D2CBD

split-complementary

#BD352C #2CBD7D #2C6BBD

monochromatic

#5A1915 #8B2720 #BD352C #D65850 #E28882

Accessibility & contrast

On white

5.66

#BD352C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.71

#BD352C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD352C

5.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD352C	#FFFFFF	#000000	##FFFFFF
##BD352C	1.00	5.66	3.71	5.66
#FFFFFF	5.66	1.00	21.00	1.00
#000000	3.71	21.00	1.00	21.00
##FFFFFF	5.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D542A

Deuteranopia (green-blind)

#7F7227

Tritanopia (blue-blind)

#D00034

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd352c;
/* rgb */ color: rgb(189, 53, 44);
/* oklch */ color: oklch(53.4% 0.174 28.3);

Tailwind

colors: {
  custom: {
    50: '#da7666',
    500: '#bd352c',
    950: '#000000',
  },
}

SCSS

$custom: #bd352c;
$custom-light: #da7666;
$custom-dark: #000000;

JSON

{
  "hex": "#bd352c",
  "rgb": {
    "r": 189,
    "g": 53,
    "b": 44
  },
  "hsl": {
    "h": 3.724,
    "s": 62.232,
    "l": 45.686
  },
  "oklch": {
    "l": 0.53418,
    "c": 0.17429,
    "h": 28.3
  },
  "luminance": 0.13547
}

Semantic roles & 50–950 ramp

primary

#BD352C

secondary

#7AC6CB

accent

#DBE542

background

#FEF7F6

surface

#FDEDEB

border

#D5C8C6

text

#160906

muted

#847B7A

Preview Lab

Preview with #BD352C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →