#BD352A#BD352A

#BD352A is a mid, vivid red. Relative luminance 0.135; OKLCH L 53.4% C 0.175 H 28.9°. Best body text is #FFFFFF at 5.67:1 contrast (WCAG AA passes).

Color values

HEX	#BD352A
RGB	rgb(189, 53, 42)
HSL	hsl(4, 64%, 45%)
HSV	hsv(4, 78%, 74%)
CMYK	cmyk(0%, 72%, 77.8%, 25.9%)
CIE-LAB	lab(43.56, 53.40, 38.45)
CIE-LCH	lch(43.56, 65.80, 35.75°)
OKLab	oklab(53.4% 0.1528 0.0844)
OKLCH	oklch(53.4% 0.175 28.9)
XYZ	xyz(22.6799, 13.5357, 3.6085)
Luminance	0.1353 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD352A #2AB2BD

analogous

#BD2A68 #BD352A #BD7F2A

triadic

#BD352A #2ABD35 #352ABD

tetradic

#BD352A #68BD2A #2AB2BD #7F2ABD

square

#BD352A #68BD2A #2AB2BD #7F2ABD

split-complementary

#BD352A #2ABD7F #2A68BD

monochromatic

#591914 #8B271F #BD352A #D7574D #E3867F

Accessibility & contrast

On white

5.67

#BD352A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.71

#BD352A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD352A

5.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD352A	#FFFFFF	#000000	##FFFFFF
##BD352A	1.00	5.67	3.71	5.67
#FFFFFF	5.67	1.00	21.00	1.00
#000000	3.71	21.00	1.00	21.00
##FFFFFF	5.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D5427

Deuteranopia (green-blind)

#7F7224

Tritanopia (blue-blind)

#D00034

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd352a;
/* rgb */ color: rgb(189, 53, 42);
/* oklch */ color: oklch(53.4% 0.175 28.9);

Tailwind

colors: {
  custom: {
    50: '#da7665',
    500: '#bd352a',
    950: '#000000',
  },
}

SCSS

$custom: #bd352a;
$custom-light: #da7665;
$custom-dark: #000000;

JSON

{
  "hex": "#bd352a",
  "rgb": {
    "r": 189,
    "g": 53,
    "b": 42
  },
  "hsl": {
    "h": 4.49,
    "s": 63.636,
    "l": 45.294
  },
  "oklch": {
    "l": 0.53395,
    "c": 0.1746,
    "h": 28.9
  },
  "luminance": 0.13532
}

Semantic roles & 50–950 ramp

primary

#BD352A

secondary

#78C5CB

accent

#DAE741

background

#FEF7F6

surface

#FDEDEB

border

#D5C8C6

text

#170905

muted

#857B7A

Preview Lab

Preview with #BD352A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →